The Omachi Debut 2025 event was designed as an immersive street festival – “Quán xá Châu Á” – with thousands of attendees, multiple live performance zones, and a fully outdoor setup in downtown Saigon. The production crew faced three key challenges:

• Capturing high-quality footage across a wide, crowded, and dynamic area
• Operating in unpredictable weather conditions, including heavy rain during rehearsals and the live event
• Maintaining smooth livestream transmission despite potential signal interference from surrounding infrastructure and overlapping drone flights

Our Approach

To ensure both visual impact and technical reliability, the OGV x Bloom team deployed a comprehensive multi-cam setup:

• 11 cameras (gimbals + fixed rigs) for on-the-ground action
• 2 drones for aerial shots of the crowd and stage setups
• 1 PTZ camera for flexible, remote-controlled angles
• Full wireless kits with redundancy protocols in case of signal loss

We also prepared a wet-weather operation plan:

• Rainproof camera covers, mobile tents, raincoats for all operators
• A dedicated backup crew for gear rotation and signal testing
• Coordinated drone flight paths to avoid signal jamming or flight overlap

Bloom’s Role

As the appointed production partner, Bloom was responsible for:

• Multi-camera Livestream Production
• Event Documentation (Video + Photo)
• Design & Build of the KOL Red Carpet Experience and Photo Booth

Key Highlights

🎥 High-Performance Livestream Setup

• 11 cameras (gimbal & fixed) across multiple zones
• 2 drones for aerial coverage
• 1 PTZ for flexible live angles
• Backup wireless system to ensure uninterrupted transmission despite rain, drone path conflicts, and signal interference

The team rehearsed and operated in the rain, equipped with full protection gear: raincoats, lens covers, and mobile shelters.

🌟 KOL Red Carpet & Photo Booth Activation

Bloom conceptualized and delivered an interactive check-in zone for KOLs and influencers, consisting of:

• A bold, visually striking Red Carpet entrance zone, complete with press wall and dynamic lighting
• A custom-designed photo booth aligned with Omachi’s new brand identity – a perfect shareable moment for social content

This KOL zone became a magnet for online buzz, featuring appearances from:

• Anh Tú – drawing a large crowd of Gen Z fans
• Dozens of popular KOLs across lifestyle, fashion, and food verticals
• Hundreds of livestream interactions and user-generated stories and reels

Results

• Flawless livestream across multiple zones despite difficult conditions
• Viral KOL check-in content that drove social engagement and brand visibility
• Positive client feedback for Bloom’s agility, creativity, and operational excellence

“Even under pressure — and under the rain — Bloom delivered a seamless brand experience from the street to the screen.”

The post Omachi Debut 2025 appeared first on News & Insights | Bloom Event – Strategic Marketing Solution.

“Cool Air the mát – Lên dây tập trung” is a campus activation program designed to energize students with refreshing moments and cool experiences.The campaign has successfully attracted thousands of university students through engaging on-campus activities, combining product sampling with interactive check-in moments that deliver both fun and focus.

🌟 Activation Highlights:

• • Large-scale campus activation engaging thousands of university students

• • Product sampling allowing students to experience Cool Air firsthand

• • Interactive “Tune In & Focus” check-in zone with trendy photo moments

• • Fun and lovable giveaways that created strong buzz and participation

• • High-energy atmosphere that connected the brand with student lifestyles

See you there — stay cool, stay focused with Cool Air. 😎

The post Cool Air the mát – Lên dây tập trung appeared first on News & Insights | Bloom Event – Strategic Marketing Solution.

Bloom Event was honored to partner with T&A Ogilvy and MUJI to deliver a series of events celebrating the grand reopening of MUJI Lê Thánh Tôn—now officially the largest MUJI store in Vietnam, marking the brand’s 5-year anniversary in the market.

The campaign combined public and private events, promotional activations, and large-scale customer engagement, designed to welcome customers back to the store with a completely refreshed experience and meaningful appreciation programs.

HIGHLIGHTS

Campaign Timeline

• • 12–23.11: Teasing phase with social contest “MUJI invites you to take a look”

• • 28–30.11: Grand reopening event
    • • 3 consecutive days of major promotions
    • • Over 3,000 visitors per day
    • • Gifts for the first 1,000 early-queue customers daily
    • • Shopping vouchers for bills from VND 1,000,000

• • 01–14.12: Extended promotion
    • • VND 200,000 voucher for next purchase with bills over VND 1,000,000

Recap

Event Execution

• • Combination of 2 private events and public-facing activations

• • Simple and refined agenda, aligned with MUJI’s Japanese philosophy of simplicity, precision, and responsibility

• • Extensive behind-the-scenes planning with a high level of coordination to handle large-scale last-minute changes while maintaining quality and timelines

Manpower & Operations

More than 100 personnel were deployed to ensure seamless execution and risk management:

• • Producers: 2

• • Core event crew: 5

• • Event team: 10 PG & 5 helpers

• • MC: Thanh Giang

• • Taiko drum performance: Saigon Dance Group (5 performers)

• • Tea break team: 20 staff

• • Queue management team: 32 staff

• • Gift PG team: 1 PL, 1 Supervisor, 1 Admin, 12 PG, 6 helpers

• • Security: 11 guards

• • Local security officers: 4

• • Medical staff: 2 nurses

• • Livestream & live cam: 5 crews

• • Production & technical team: 10 staff

• • Sound system team: 3 staff

• • Event photography, videography & flycam: 11 crews

• • VIP photography: 5 crews

In addition, thousands of items—including 3,000 bánh mì portions from Bà Huynh, production materials, printing, equipment, and rentals—were delivered smoothly with the strong support of trusted suppliers.

The post Grand reopening largest MUJI store in Vietnam appeared first on News & Insights | Bloom Event – Strategic Marketing Solution.

To relaunch the enhanced CICA DAILY line in Vietnam through a high-impact, multi-city activation campaign, combining dermatological expertise, consumer engagement, and retail partnerships.

🛍️ Retail Activation Roll-Out

Post-launch, Uriage continued the campaign through targeted activations at:

• • Watsons stores and MKVN chains

• • Office buildings targeting working professionals

• • Sampling and education booths with brand ambassadors

🧬 Uriage Expert Workshop – Hanoi Edition

Date: September 2024 Format: Dermatology-centered workshop for press, influencers, and skincare experts

To strengthen trust and expert positioning in the North, Uriage hosted a closed-door skincare workshop in Hanoi featuring top dermatologists and beauty opinion leaders.

Highlights:

• • Scientific Presentations: Focused on skin barrier health and post-treatment care

• • Expert Panel Q&A: Real-life concerns around irritation, pollution, and healing

• • Product Experience Zone: Hands-on testing of the new CICA DAILY textures

• • Media & KOL Presence: Coverage by top beauty influencers and lifestyle press

📍 Event – AEON Mall Binh Tan, HCMC

Date: August 16–18, 2024 Theme: “Because Skin Needs Healing Too”

The 3-day consumer-facing event attracted thousands of shoppers and skincare lovers with interactive workshops, exclusive promotions, and a relaxing brand experience.

🔖 Launch Offer:

Up to 30% off Uriage CICA DAILY serum & gel during event days at Watsons

Conclusion

The Uriage Launching Event & Activation campaign delivered a holistic brand experience across physical, professional, and retail touchpoints — successfully reintroducing CICA DAILY as a trusted healing solution for sensitive skin in Vietnam.

The post Uriage Cica Daily Launching Campaign appeared first on News & Insights | Bloom Event – Strategic Marketing Solution.

To showcase the high-quality, cost-effective color printing capabilities of Epson EcoTank printers, Epson launched the EcoTank Color Tour 2024, a multi-week experiential campaign across major retail and office locations in Ho Chi Minh City and Hanoi. The campaign featured a charming mascot, EcoBear, who quickly became a crowd favorite and photo icon among visitors.

Objectives

• Drive awareness and trial of Epson EcoTank printers
• Enhance emotional connection with the brand through fun, sharable experiences
• Highlight vibrant print quality and real-life application
• Encourage on-site engagement and foot traffic at key partner locations

Activation Highlights

📸 1001 Moments with EcoBear

• EcoBear, the friendly bear mascot, interacted with thousands of customers, appearing in countless selfies and social media stories
• Free on-site photo printing turned selfies into personalized take-home souvenirs

🎁 Giveaways That Delight

• Visitors received a range of branded, practical gifts:
  • Custom keychains
  • Phone stands
  • Mini photo frames

🖨️ Live Product Experience

• Real-time demo of Epson EcoTank printers
• Visitors witnessed the vibrancy, sharpness, and clarity of color output by printing their own photos on the spot

🗓️ Tour Duration: Early to late December 2024

Results

• Thousands of customer interactions across both cities
• High social media engagement thanks to photo-sharing with EcoBear
• Increased awareness of Epson EcoTank as a reliable, colorful, and cost-saving printing solution
• Positive sentiment from both families and working professionals

Key Takeaways

✅ Mascot marketing effectively humanized the tech brand

✅ Interactive experience boosted dwell time and emotional connection

✅ Print-on-demand souvenirs turned product trial into personal storytelling

The post EPSON ECOTANK COLOR TOUR 2024 appeared first on News & Insights | Bloom Event – Strategic Marketing Solution.

From concept to execution, Bloom took charge of the creative design, production, and on-site activation, transforming the Celadon Sports & Resort Club into a dazzling winter wonderland. Visitors of all ages were treated to a whimsical Christmas village adorned with twinkling trees, snow-kissed decorations, and joyful festive vibes.

The highlight? A magical snowfall moment scheduled every weekend from December 17–25, 2022 — drawing crowds of families, couples, and festive goers eager to capture picture-perfect holiday memories.

Key Highlights:

• ❄️ Snow Show Experience: A curated snowfall spectacle creating a rare and enchanting winter scene in tropical Vietnam.
• 🎄 Festive Visuals: Stunning holiday decor with shimmering lights, themed installations, and photo corners.
• 🎉 Community Activation: An open invitation to the public, fostering a sense of celebration, warmth, and togetherness.

By blending immersive visuals with thoughtful community engagement, Bloom helped Gamuda Land deliver a truly heartwarming and memorable Christmas experience in the west of the city.

The post Let It Snow at Celadon City! appeared first on News & Insights | Bloom Event – Strategic Marketing Solution.

To reinforce its positioning as the go-to skincare brand for sensitive skin, Cetaphil Vietnam proudly launched its first-ever experience store at Watsons Vincom Đồng Khởi. This limited-time retail activation invited visitors to explore Cetaphil products in a completely new way — combining real-life product trials, exclusive promotions, and personalized skin consultations.

From creative design and booth production to developing a custom interactive app and managing on-ground PGs, our team delivered a 360° brand experience tailored to urban beauty consumers.

Creative Design & Production

The booth was designed with the theme of “clinical simplicity meets lifestyle care.” Clean aesthetics, gentle curves, and translucent layers created a modern dermatology-inspired look and feel, while warm lights and soft textures kept the space inviting.

Key design elements:

• • Fully branded modular booth built for visibility and flow

• • Backlit visual panels showcasing hero products

• • An integrated interactive screen to guide consultations

Interactive App – A Digital Companion for PGs

We developed a touchscreen app as a central tool to support the PGs in delivering clear, confident, and personalized product recommendations. Features included:

• • Smart skin profiling flow based on consumer needs

• • Dynamic product matching engine

• • Instant display of usage instructions & key ingredients

• • Integration with promotional mechanics like the spin-the-wheel game

This allowed PGs to interact effortlessly and consistently with customers of all skin types.

Interactive Table Experience Clip

Key Promotions & Engagements

🩵 Up to 22% off selected Cetaphil products 🎁 Spin-the-wheel check-in game with 100% prizes for first 300 customers 👛 Free premium cosmetic pouch for the first 10 daily buyers 🧴 Starter kit (worth 250K) for combo purchases of cleanser, moisturizer & sunscreen 👩‍⚕️ On-site skin consultation from trained Cetaphil advisors

The post LAUNCH OF THE FIRST-EVER CETAPHIL EXPERIENCE STORE appeared first on News & Insights | Bloom Event – Strategic Marketing Solution.

To introduce the VARNA product line (Varna Complete & Varna Diabetes) to the Cambodian market and drive initial sales through targeted sampling and point-of-sale activation.

Strategy:

• Product sampling at selected GT & MT milk shops across Phnom Penh.
• On-ground product education and engagement through brand ambassadors.
• Collaborated with retailers to ensure visibility and trial at key touchpoints.
• Reinforced messaging around VARNA’s benefits for immune support and diabetes care.

Execution Highlights:

Deployed branded POSM at milk stores.Sampling activities targeted caregivers and adults with specific health needs.Supported by field team to monitor and optimize in-store execution.

Results

Built product awareness in a new market segment.Drove sell-out during the activation period.Strengthened relationships with GT/MT retailers in Phnom Penh.

The post VARNA – Sampling & Activation in Cambodia appeared first on News & Insights | Bloom Event – Strategic Marketing Solution.

Bloom Event partnered with Bridgestone Vietnam to activate the nationwide Father’s Day campaign: “Every Dad is a Racer” — a creative celebration of fatherhood through speed, connection, and emotion. This dynamic activation brought to life the idea that every dad, in his own way, is a racer – navigating life’s challenges while always putting family first. The experience unfolded at AEON Mall Long Biên, Hanoi, blending high-energy interaction with meaningful family moments.

Highlights:

• • 68,000 visitors to the AEON Mall activation in 2 days

• • 2,191 active participants in physical activities

• • Father–child bonding activities including shared challenges, art walls, and mini-games

Creative Process

• • Strategic Framing – Positioned Bridgestone as both technically reliable and emotionally resonant for Vietnamese families.

• • Experience Design – Created a journey that starts from the online anthem to an immersive in-person racetrack.

• • Cultural Localization – Integrated the rap anthem trend, supported by artist Hưng Rambo, to echo national sentiment.

• • Multi-Channel Execution – Balanced digital virality with strong on-ground presence in major cities.

• • Storytelling Approach – From music to mall, the journey followed an emotional arc to create lasting brand memory.

Conclusion

The campaign demonstrated how a brand can go beyond functionality to become part of emotional and cultural conversations. “Every Dad is a Racer” elevated Bridgestone’s position in the minds of Vietnamese consumers, reinforcing trust, emotional value, and leadership in mobility solutions. Bloom Event is proud to craft high-impact moments where brand stories meet family stories.

The post Every Dad is a Racer appeared first on News & Insights | Bloom Event – Strategic Marketing Solution.

In 2023, Colgate launched a large-scale nationwide activation campaign for its premium whitening toothpaste line — Colgate Optic White — with a bold promise: 100% chance to win for every participant. The campaign was designed not only to increase brand visibility but also to drive direct engagement and in-store purchases across major retail channels.

Key Highlights

✅ Rolled out simultaneously across 30 provinces within 5 months ✅ Deployed over 300 trained promoters nationwide ✅ Engaged tens of thousands of consumers through instant-win game mechanics ✅ Achieved 100% gift redemption rate, reinforcing the campaign’s central message ✅ Strengthened Optic White’s positioning as a fun, modern and effective whitening solution

Objectives

• • Boost awareness and preference for Optic White among mass consumers

• • Drive trial and conversion at point of sale

• • Reinforce Colgate’s premium whitening proposition through a fun and rewarding experience

Our Scope of Work

• • Activation Planning & Execution: End-to-end management of activation logistics across 30 provinces

• • Retail Coordination: Nationwide rollout at Co.opmart, VinMart, and BigC stores

• • Booth Design & Experience: Interactive sampling booths and instant-win mechanics

• • Promoter Training & Management: A fleet of trained promoters deployed to ensure brand consistency and engagement quality

• • Premium Production: Custom-branded lucky draw gifts, game kits, POSM

• • Data Tracking: Real-time performance reporting and customer engagement insights

Impact

The campaign successfully energized the Optic White brand in the Vietnamese market, delivering both visibility and tangible customer engagement. Shoppers walked away not only with Colgate products in hand, but with smiles — and gifts — to match.

The post Colgate Optic White Activation Project – 100% Chance to Win appeared first on News & Insights | Bloom Event – Strategic Marketing Solution.