EPSON ECOTANK COLOR TOUR 2024
client
biz-eyes
sow
Brand Activation | Consumer Engagement | Mascot Marketing
Location
Ho Chi Minh & Hanoi City
year
2024
Overview
To showcase the high-quality, cost-effective color printing capabilities of Epson EcoTank printers, Epson launched the EcoTank Color Tour 2024, a multi-week experiential campaign across major retail and office locations in Ho Chi Minh City and Hanoi. The campaign featured a charming mascot, EcoBear, who quickly became a crowd favorite and photo icon among visitors.
Objectives
- Drive awareness and trial of Epson EcoTank printers
- Enhance emotional connection with the brand through fun, sharable experiences
- Highlight vibrant print quality and real-life application
- Encourage on-site engagement and foot traffic at key partner locations
Activation Highlights
📸 1001 Moments with EcoBear
- EcoBear, the friendly bear mascot, interacted with thousands of customers, appearing in countless selfies and social media stories
- Free on-site photo printing turned selfies into personalized take-home souvenirs
🎁 Giveaways That Delight
- Visitors received a range of branded, practical gifts:
- Custom keychains
- Phone stands
- Mini photo frames
🖨️ Live Product Experience
- Real-time demo of Epson EcoTank printers
- Visitors witnessed the vibrancy, sharpness, and clarity of color output by printing their own photos on the spot
🗓️ Tour Duration: Early to late December 2024
Results
- Thousands of customer interactions across both cities
- High social media engagement thanks to photo-sharing with EcoBear
- Increased awareness of Epson EcoTank as a reliable, colorful, and cost-saving printing solution
- Positive sentiment from both families and working professionals
Key Takeaways
✅ Mascot marketing effectively humanized the tech brand
✅ Interactive experience boosted dwell time and emotional connection
✅ Print-on-demand souvenirs turned product trial into personal storytelling
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