Creative Process

• Strategic Framing – Positioned Bridgestone as both technically reliable and emotionally resonant for Vietnamese families.
• Experience Design – Created a journey that starts from the online anthem to an immersive in-person racetrack.
• Cultural Localization – Integrated the rap anthem trend, supported by artist Hưng Rambo, to echo national sentiment.
• Multi-Channel Execution – Balanced digital virality with strong on-ground presence in major cities.
• Storytelling Approach – From music to mall, the journey followed an emotional arc to create lasting brand memory.

Conclusion

The campaign demonstrated how a brand can go beyond functionality to become part of emotional and cultural conversations. “Every Dad is a Racer” elevated Bridgestone’s position in the minds of Vietnamese consumers, reinforcing trust, emotional value, and leadership in mobility solutions. Bloom Event is proud to craft high-impact moments where brand stories meet family stories.

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