LAUNCH OF THE FIRST-EVER CETAPHIL EXPERIENCE STORE

OVERVIEW

To reinforce its positioning as the go-to skincare brand for sensitive skin, Cetaphil Vietnam proudly launched its first-ever experience store at Watsons Vincom Đồng Khởi. This limited-time retail activation invited visitors to explore Cetaphil products in a completely new way — combining real-life product trials, exclusive promotions, and personalized skin consultations.

From creative design and booth production to developing a custom interactive app and managing on-ground PGs, our team delivered a 360° brand experience tailored to urban beauty consumers.

Creative Design & Production

The booth was designed with the theme of “clinical simplicity meets lifestyle care.” Clean aesthetics, gentle curves, and translucent layers created a modern dermatology-inspired look and feel, while warm lights and soft textures kept the space inviting.

Key design elements:

• Fully branded modular booth built for visibility and flow
• Backlit visual panels showcasing hero products
• An integrated interactive screen to guide consultations

Interactive App – A Digital Companion for PGs

We developed a touchscreen app as a central tool to support the PGs in delivering clear, confident, and personalized product recommendations. Features included:

• Smart skin profiling flow based on consumer needs
• Dynamic product matching engine
• Instant display of usage instructions & key ingredients
• Integration with promotional mechanics like the spin-the-wheel game

This allowed PGs to interact effortlessly and consistently with customers of all skin types.

Interactive Table Experience Clip

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