Omachi Debut 2025
Challenge
The Omachi Debut 2025 event was designed as an immersive street festival – “Quán xá Châu Á” – with thousands of attendees, multiple live performance zones, and a fully outdoor setup in downtown Saigon. The production crew faced three key challenges:
- Capturing high-quality footage across a wide, crowded, and dynamic area
- Operating in unpredictable weather conditions, including heavy rain during rehearsals and the live event
- Maintaining smooth livestream transmission despite potential signal interference from surrounding infrastructure and overlapping drone flights
Our Approach
To ensure both visual impact and technical reliability, the OGV x Bloom team deployed a comprehensive multi-cam setup:
- 11 cameras (gimbals + fixed rigs) for on-the-ground action
- 2 drones for aerial shots of the crowd and stage setups
- 1 PTZ camera for flexible, remote-controlled angles
- Full wireless kits with redundancy protocols in case of signal loss
We also prepared a wet-weather operation plan:
- Rainproof camera covers, mobile tents, raincoats for all operators
- A dedicated backup crew for gear rotation and signal testing
- Coordinated drone flight paths to avoid signal jamming or flight overlap
Bloom's Role
As the appointed production partner, Bloom was responsible for:
- Multi-camera Livestream Production
- Event Documentation (Video + Photo)
- Design & Build of the KOL Red Carpet Experience and Photo Booth
Key Highlights
🎥 High-Performance Livestream Setup
- 11 cameras (gimbal & fixed) across multiple zones
- 2 drones for aerial coverage
- 1 PTZ for flexible live angles
- Backup wireless system to ensure uninterrupted transmission despite rain, drone path conflicts, and signal interference
The team rehearsed and operated in the rain, equipped with full protection gear: raincoats, lens covers, and mobile shelters.
🌟 KOL Red Carpet & Photo Booth Activation
Bloom conceptualized and delivered an interactive check-in zone for KOLs and influencers, consisting of:
- A bold, visually striking Red Carpet entrance zone, complete with press wall and dynamic lighting
- A custom-designed photo booth aligned with Omachi’s new brand identity – a perfect shareable moment for social content
This KOL zone became a magnet for online buzz, featuring appearances from:
- Anh Tú – drawing a large crowd of Gen Z fans
- Dozens of popular KOLs across lifestyle, fashion, and food verticals
- Hundreds of livestream interactions and user-generated stories and reels
Results
- Flawless livestream across multiple zones despite difficult conditions
- Viral KOL check-in content that drove social engagement and brand visibility
- Positive client feedback for Bloom’s agility, creativity, and operational excellence
“Even under pressure — and under the rain — Bloom delivered a seamless brand experience from the street to the screen.”
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