Uriage Cica Daily Launching Campaign

Objective

To relaunch the enhanced CICA DAILY line in Vietnam through a high-impact, multi-city activation campaign, combining dermatological expertise, consumer engagement, and retail partnerships.

🛍️ Retail Activation Roll-Out

Post-launch, Uriage continued the campaign through targeted activations at:

• Watsons stores and MKVN chains
• Office buildings targeting working professionals
• Sampling and education booths with brand ambassadors

🧬 Uriage Expert Workshop – Hanoi Edition

Date: September 2024
Format: Dermatology-centered workshop for press, influencers, and skincare experts

To strengthen trust and expert positioning in the North, Uriage hosted a closed-door skincare workshop in Hanoi featuring top dermatologists and beauty opinion leaders.

Highlights:

• Scientific Presentations: Focused on skin barrier health and post-treatment care
• Expert Panel Q&A: Real-life concerns around irritation, pollution, and healing
• Product Experience Zone: Hands-on testing of the new CICA DAILY textures
• Media & KOL Presence: Coverage by top beauty influencers and lifestyle press

📍 Flagship Launch Event – AEON Mall Binh Tan, HCMC

Date: August 16–18, 2024
Theme: “Because Skin Needs Healing Too”

The 3-day consumer-facing event attracted thousands of shoppers and skincare lovers with interactive workshops, exclusive promotions, and a relaxing brand experience.

Key Engagement Zones:

• Workshop #1 – Know Your Skin: Free skin analysis and 1-on-1 dermatologist consultation
• Workshop #2 – Touch & Feel: Texture-recognition game with giveaways
• Workshop #3 – Flip & Match: Gamified product knowledge on ingredients
• Healing Station: Bliss ice cream & skin-soothing demo area
• Talk Show with Dr. Tô Lan Phương: “Restore Your Skin Barrier – Heal from Within”
• Live Acoustic Music: Evening performance to create an emotional brand connection

🔖 Launch Offer:

Up to 30% off Uriage CICA DAILY serum & gel during event days at Watsons

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