Virtual Event

Grab Metaverse Street Food Experience

lyhungdev — Thu, 11 Jun 2026 09:56:34 +0000

OVERVIEW

After four long months of lockdown, street food lovers—especially the youth—were craving the familiar tastes of local favorites like pho, banh mi, hu tieu, dumplings, takoyaki, milk tea, and more. To meet that emotional and culinary need, Bloom collaborated with our client to develop a metaverse-based virtual street food experience.

Using avatar-based interaction, customers could stroll through a simulated neighborhood, visit street vendors, watch food being prepared, browse menus, and order their favorite dishes to be delivered in real life.

This wasn’t just food delivery—it was a nostalgic culinary adventure.

Highlights

Fully interactive virtual environment using metaverse technologyCustomized avatars for each userIntegration with real-time delivery systemDozens of iconic Vietnamese and Asian street foodsEngaging storyline-driven journey through a digital street scene

Experience Recap Video

Creative Process

Insight Gathering: Identified the emotional craving of post-lockdown youth for street food and social exploration.Concept Development: Designed a “digital food street” replicating the experience of walking through Vietnamese alleyways.Platform Building: Developed a metaverse environment allowing user control, avatar interaction, and real-time ordering.Vendor Integration: Collaborated with real restaurants to fulfill delivery orders based on in-game actions.Gamified Journey: Created quests, mini-games, and narrative experiences tied to food discovery and nostalgia.

Results

The Metaverse Street Food Experience was not only a hit in terms of engagement, but also served as a benchmark for gamified e-commerce. Customers enjoyed a deeply personalized and immersive food journey, leading to high conversion from interaction to delivery.

Conclusion

BloomEvent successfully blended virtual experience and real-world logistics to turn a craving into a story-driven digital adventure. This project demonstrates Bloom’s capability to push the boundaries of virtual experiential marketing, especially in the food & beverage sector.

The post Grab Metaverse Street Food Experience appeared first on News & Insights | Bloom Event – Strategic Marketing Solution.

Colgate Innovation Fair 2022 – “Rise Up • Smile On”

lyhungdev — Thu, 11 Jun 2026 06:13:39 +0000

OVERVIEW

With the uplifting concept “Rise Up • Smile On,” BloomEvent created a virtual exhibition that the client instantly approved on first pitch.The online Innovation Fair featured five distinct stages, each sporting its own personality, palette, and spatial design—perfectly matched to the needs and interests of different product segments and target audiences.

What we’ve done

🌐 Fully immersive virtual exhibition platform🎨 5 individual stages (design themes & colorways tailored to 5 product lines)⚡ Concept won client buy-in on first presentation🤝 Real-time chat, Q&A, and downloadable resources for each booth💡 Gamified visitor journey with achievement badges & prizes

Experience Recap Video

Creative Process

Rapid Ideation – Aligned creative insights with “Rise Up • Smile On” to build an uplifting narrative across all digital touchpoints.Stage Design – Produced five 3D spaces, each with unique motion graphics, interactive hotspots, and product storytelling.Platform Development – Integrated livestream, on-demand content, and data analytics into a seamless browser-based environment.Audience Engagement – Added mini-games, polls, and treasure hunts to increase dwell time and capture leads.Launch & Support – Provided full technical rehearsal, live help-desk, and post-event reporting for the client.

Results

The Innovation Fair attracted a record number of visitors (figures can be inserted here), generated high-value leads per booth, and reinforced the client’s positioning as an innovator that “rises up” even in uncertain times. The five-stage layout kept attendees exploring longer, while the “Smile On” theme delivered a positive emotional lift throughout the event.

Conclusion

This project showcases BloomEvent’s ability to merge compelling storytelling, interactive tech, and strategic design into a cohesive virtual experience—transforming an ordinary product fair into an inspiring digital journey.

The post Colgate Innovation Fair 2022 – “Rise Up • Smile On” appeared first on News & Insights | Bloom Event – Strategic Marketing Solution.

KÍCH HOẠT SIÊU SALE 9.9

lyhungdev — Thu, 11 Jun 2026 04:45:18 +0000

OVERVIEW

Under the strict lockdown of HCMC (CT16), Bloom Event successfully delivered Lazada Vietnam’s first-ever fully virtual 9.9 kick-off event. With 13 videos produced in just one week and over 5,000 viewers nationwide, the project demonstrated fast action, creative adaptation, and seamless execution from home.

The Challenge

In the midst of HCMC’s strict CT16 lockdown, creating a large-scale internal event for Lazada’s 9.9 Mega Campaign seemed nearly impossible. But the Bloom team was determined to make it happen — virtually, and seamlessly.

Our Approach

We blended pre-recorded content with live MC engagement on a virtual stage to simulate the dynamic of an in-person event. Our production team overcame the distance by transforming home spaces into recording sets — eliminating the gap between studio and home quality. Key Highlights:

- ✅ 13 video clips produced within 1 week

- ✅ Fully remote coordination & production

- ✅ Pre-filmed content + live MC = smooth hybrid format

- ✅ Consistent branding & energy throughout the show

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Short clip

Full livestream

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The Impact

- 👀 5,000+ live viewers nationwide

- 🏆 A seamless virtual experience despite logistical constraints

- ⚡ Fast turnaround that reflected Bloomers’ agility and team spirit

“It was the first time ever we went fully virtual under lockdown — and it worked beautifully.”

The post KÍCH HOẠT SIÊU SALE 9.9 appeared first on News & Insights | Bloom Event – Strategic Marketing Solution.

Lazada Virtual Press Conference

lyhungdev — Thu, 11 Jun 2026 04:41:59 +0000

Objective

To communicate Lazada’s business journey, strategic milestones, and positive impact on local SMEs through an engaging online press conference led by C-level executives.

Creative Concept

Inspired by the theme “Giant City on the Air”, the virtual stage was designed to visually represent a futuristic cityscape — symbolizing Lazada’s growth and innovation from 2012 to 2021. The timeline pillars were placed across a floating skyline, while key statistics were brought to life through bold motion graphics and dynamic speaker integration.

Key Highlights

Timeline Showcase (2012–2021): Animated infographics showing Lazada’s evolution — from Lazada Express, LazMall to Lazada Logistics.C-Level Speakers: Executives presented milestones and vision using immersive virtual backdrops.Public Perception Stats:

- 🟣 81% of users agree e-commerce has become an essential part of daily life.

- 🟣 71% believe Lazada provides strong support to local businesses.

Short clip

Execution

The entire show was livestreamed from Lazada’s head office, combining pre-produced animations, real-time camera switching, and chroma key effects. The host was virtually placed beside impactful statistic panels to enhance storytelling.

Result

The press conference successfully amplified Lazada’s brand positioning, showing both its technological edge and commitment to the local economy. The content was later repurposed for social media and earned strong media coverage.

The post Lazada Virtual Press Conference appeared first on News & Insights | Bloom Event – Strategic Marketing Solution.

Masteri Centre Point – Virtual Sale Event 2021

lyhungdev — Wed, 10 Jun 2026 21:40:07 +0000

OVERVIEW

To introduce the Masteri Centre Point project during the COVID-19 lockdown period, enabling homebuyers to experience and purchase high-end real estate through an innovative digital platform.

Highlights

Theme: Tiên phong đẳng cấp – Đổi nhà sống sang (Pioneering Excellence – Upgrade Your Living Standard)Format: 100% virtual event with real-time interaction and transaction capability via a smart application.Innovation: First-ever real estate project by Masterise Homes to be launched and sold entirely through a smart transaction app, offering a seamless and safe experience during pandemic restrictions.Notable Speaker:

- Mr. Jason Turnbull, Deputy Managing Director cum CFO of Masterise Homes, addressed the audience and emphasized the brand’s commitment to innovation and premium living.

Video Recap

Execution & Experience

Produced by: Bloom EventSetup: Virtual studio with 3D visuals and premium design simulating the lifestyle of Masteri Centre Point.Tech integration: Participants could explore apartment layouts, amenities, and complete reservations—all via one digital interface.Safety first: Ensured a contactless and immersive experience aligned with social distancing protocols during the peak of COVID-19.

Results

Successfully showcased the prestige and features of the project.Gained strong interest and conversion through the app.Set a benchmark in Vietnam’s real estate market for digital-first launches.

The post Masteri Centre Point – Virtual Sale Event 2021 appeared first on News & Insights | Bloom Event – Strategic Marketing Solution.

Manulife Staff Party 2020

lyhungdev — Thu, 11 Jun 2026 04:32:28 +0000

OVERVIEW

As the New Year approached, year-end events were happening rapidly across the country. Amid the uncertainty of the third wave of Covid-19 in early 2021, Manulife made a swift and strategic decision to host their Staff Party virtually, choosing BloomEvent as their trusted partner.

This decision allowed the celebration to proceed smoothly, safely, and successfully—while many other in-person events were cancelled at the last minute due to the outbreak.

Highlights

🎥 Filmed in green-screen studio with dual-city interaction: Ho Chi Minh City & Hanoi👥 1,100 employees participated📡 Livestreamed to 82 branch hubs nationwide🎁 253 lucky draw prizes🏆 43 internal recognition awards⏱️ Show duration: just over 1 hour (as per client requirement)

Video Recap

Creative Process

Rapid Adaptation: In response to the third Covid-19 wave, the event was quickly pivoted from physical to virtual, requiring agile planning.
Studio Production: BloomEvent set up a professional green-screen studio with remote live feeds between HCMC and Hanoi.
Technical Integration: Designed a system to broadcast the show to 82 locations while ensuring interactive capabilities.
Content Development: Condensed the program into a dynamic 60+ minute format filled with performances, award presentations, and games.
Live Broadcast Management: Executed a smooth live virtual experience including real-time lucky draw and internal awards.

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Results

Despite pandemic disruptions, the Manulife Staff Party 2020 delivered outstanding engagement and excitement.The event drew 1,100 participants, achieved 100% broadcast reliability, and reinforced internal morale at a critical time—proving that virtual events can be just as impactful when executed with precision and creativity.

Conclusion

With BloomEvent’s expertise in virtual event production, Manulife was able to maintain its year-end tradition in a safe and exciting format. This case showcases our capability to respond swiftly and deliver large-scale, high-impact events—even under extreme circumstances.

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