Grab Metaverse Street Food Experience

OVERVIEW

After four long months of lockdown, street food lovers—especially the youth—were craving the familiar tastes of local favorites like pho, banh mi, hu tieu, dumplings, takoyaki, milk tea, and more. To meet that emotional and culinary need, Bloom collaborated with our client to develop a metaverse-based virtual street food experience.

Using avatar-based interaction, customers could stroll through a simulated neighborhood, visit street vendors, watch food being prepared, browse menus, and order their favorite dishes to be delivered in real life.

This wasn’t just food delivery—it was a nostalgic culinary adventure.

Highlights

Experience Recap Video

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