Colgate Innovation Fair 2022 – “Rise Up • Smile On”
OVERVIEW
With the uplifting concept “Rise Up • Smile On,” BloomEvent created a virtual exhibition that the client instantly approved on first pitch.The online Innovation Fair featured five distinct stages, each sporting its own personality, palette, and spatial design—perfectly matched to the needs and interests of different product segments and target audiences.
What we've done
Experience Recap Video
Creative Process
Results
The Innovation Fair attracted a record number of visitors (figures can be inserted here), generated high-value leads per booth, and reinforced the client’s positioning as an innovator that “rises up” even in uncertain times. The five-stage layout kept attendees exploring longer, while the “Smile On” theme delivered a positive emotional lift throughout the event.
Conclusion
This project showcases BloomEvent’s ability to merge compelling storytelling, interactive tech, and strategic design into a cohesive virtual experience—transforming an ordinary product fair into an inspiring digital journey.