Lazada Virtual Press Conference
client
Lazada Vietnam
sow
Virtual Event
Location
Online
year
2023
Objective
To communicate Lazada’s business journey, strategic milestones, and positive impact on local SMEs through an engaging online press conference led by C-level executives.
Creative Concept
Inspired by the theme “Giant City on the Air”, the virtual stage was designed to visually represent a futuristic cityscape — symbolizing Lazada’s growth and innovation from 2012 to 2021. The timeline pillars were placed across a floating skyline, while key statistics were brought to life through bold motion graphics and dynamic speaker integration.
Key Highlights
- 🟣 81% of users agree e-commerce has become an essential part of daily life.
- 🟣 71% believe Lazada provides strong support to local businesses.
Short clip
Execution
The entire show was livestreamed from Lazada’s head office, combining pre-produced animations, real-time camera switching, and chroma key effects. The host was virtually placed beside impactful statistic panels to enhance storytelling.
Result
The press conference successfully amplified Lazada’s brand positioning, showing both its technological edge and commitment to the local economy. The content was later repurposed for social media and earned strong media coverage.
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