Lazada Virtual Press Conference

Objective

To communicate Lazada’s business journey, strategic milestones, and positive impact on local SMEs through an engaging online press conference led by C-level executives.

Creative Concept

Inspired by the theme “Giant City on the Air”, the virtual stage was designed to visually represent a futuristic cityscape — symbolizing Lazada’s growth and innovation from 2012 to 2021. The timeline pillars were placed across a floating skyline, while key statistics were brought to life through bold motion graphics and dynamic speaker integration.

Key Highlights

Timeline Showcase (2012–2021): Animated infographics showing Lazada’s evolution — from Lazada Express, LazMall to Lazada Logistics.C-Level Speakers: Executives presented milestones and vision using immersive virtual backdrops.Public Perception Stats:

• • 🟣 81% of users agree e-commerce has become an essential part of daily life.

• • 🟣 71% believe Lazada provides strong support to local businesses.

 

Short clip

Execution

The entire show was livestreamed from Lazada’s head office, combining pre-produced animations, real-time camera switching, and chroma key effects. The host was virtually placed beside impactful statistic panels to enhance storytelling.

Result

The press conference successfully amplified Lazada’s brand positioning, showing both its technological edge and commitment to the local economy. The content was later repurposed for social media and earned strong media coverage.