Manulife Staff Party 2020

client

Manulife Vietnam

sow

Livestream / Virtual Event

Location

Nationwide

year

January 2021

OVERVIEW

As the New Year approached, year-end events were happening rapidly across the country. Amid the uncertainty of the third wave of Covid-19 in early 2021, Manulife made a swift and strategic decision to host their Staff Party virtually, choosing BloomEvent as their trusted partner.

This decision allowed the celebration to proceed smoothly, safely, and successfully—while many other in-person events were cancelled at the last minute due to the outbreak.

Highlights

🎥 Filmed in green-screen studio with dual-city interaction: Ho Chi Minh City & Hanoi👥 1,100 employees participated📡 Livestreamed to 82 branch hubs nationwide🎁 253 lucky draw prizes🏆 43 internal recognition awards⏱️ Show duration: just over 1 hour (as per client requirement)

Video Recap

Creative Process

  • Rapid Adaptation: In response to the third Covid-19 wave, the event was quickly pivoted from physical to virtual, requiring agile planning.
  • Studio Production: BloomEvent set up a professional green-screen studio with remote live feeds between HCMC and Hanoi.
  • Technical Integration: Designed a system to broadcast the show to 82 locations while ensuring interactive capabilities.
  • Content Development: Condensed the program into a dynamic 60+ minute format filled with performances, award presentations, and games.
  • Live Broadcast Management: Executed a smooth live virtual experience including real-time lucky draw and internal awards.

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Results

Despite pandemic disruptions, the Manulife Staff Party 2020 delivered outstanding engagement and excitement.The event drew 1,100 participants, achieved 100% broadcast reliability, and reinforced internal morale at a critical time—proving that virtual events can be just as impactful when executed with precision and creativity.

Conclusion

With BloomEvent’s expertise in virtual event production, Manulife was able to maintain its year-end tradition in a safe and exciting format. This case showcases our capability to respond swiftly and deliver large-scale, high-impact events—even under extreme circumstances.