The Omachi Debut 2025 event was designed as an immersive street festival – “Quán xá Châu Á” – with thousands of attendees, multiple live performance zones, and a fully outdoor setup in downtown Saigon. The production crew faced three key challenges:

• Capturing high-quality footage across a wide, crowded, and dynamic area
• Operating in unpredictable weather conditions, including heavy rain during rehearsals and the live event
• Maintaining smooth livestream transmission despite potential signal interference from surrounding infrastructure and overlapping drone flights

Our Approach

To ensure both visual impact and technical reliability, the OGV x Bloom team deployed a comprehensive multi-cam setup:

• 11 cameras (gimbals + fixed rigs) for on-the-ground action
• 2 drones for aerial shots of the crowd and stage setups
• 1 PTZ camera for flexible, remote-controlled angles
• Full wireless kits with redundancy protocols in case of signal loss

We also prepared a wet-weather operation plan:

• Rainproof camera covers, mobile tents, raincoats for all operators
• A dedicated backup crew for gear rotation and signal testing
• Coordinated drone flight paths to avoid signal jamming or flight overlap

Bloom’s Role

As the appointed production partner, Bloom was responsible for:

• Multi-camera Livestream Production
• Event Documentation (Video + Photo)
• Design & Build of the KOL Red Carpet Experience and Photo Booth

Key Highlights

🎥 High-Performance Livestream Setup

• 11 cameras (gimbal & fixed) across multiple zones
• 2 drones for aerial coverage
• 1 PTZ for flexible live angles
• Backup wireless system to ensure uninterrupted transmission despite rain, drone path conflicts, and signal interference

The team rehearsed and operated in the rain, equipped with full protection gear: raincoats, lens covers, and mobile shelters.

🌟 KOL Red Carpet & Photo Booth Activation

Bloom conceptualized and delivered an interactive check-in zone for KOLs and influencers, consisting of:

• A bold, visually striking Red Carpet entrance zone, complete with press wall and dynamic lighting
• A custom-designed photo booth aligned with Omachi’s new brand identity – a perfect shareable moment for social content

This KOL zone became a magnet for online buzz, featuring appearances from:

• Anh Tú – drawing a large crowd of Gen Z fans
• Dozens of popular KOLs across lifestyle, fashion, and food verticals
• Hundreds of livestream interactions and user-generated stories and reels

Results

• Flawless livestream across multiple zones despite difficult conditions
• Viral KOL check-in content that drove social engagement and brand visibility
• Positive client feedback for Bloom’s agility, creativity, and operational excellence

“Even under pressure — and under the rain — Bloom delivered a seamless brand experience from the street to the screen.”

The post Omachi Debut 2025 appeared first on News & Insights | Bloom Event – Strategic Marketing Solution.

Signify Innovation Day 2024 brought together more than 430 distinguished guests, including Dutch experts and industry leaders, to explore the future of green lighting. The event was an inspiring showcase of sustainable lighting solutions, aligned with Vietnam’s path to achieving Net Zero emissions.

Attendees embarked on an experiential journey across 6 thematic lighting zones, ranging from office and industrial spaces to public areas and residential environments. Each zone highlighted innovative, energy-efficient lighting applications designed to foster a sustainable future.

Beyond product exhibition, the event served as a dynamic forum where enterprises and experts shared strategies, exchanged insights, and evaluated collaborative solutions accelerating Vietnam’s green transformation.

Highlights

• 430 customer participants
• 49 media representatives attended
• 118 total media coverages generated
• 10 influential KOLs published reviews
• 3 national TV channels featured the event
• 150+ entries submitted to the national green lighting competition

Teasing clip

Recap Video

🏆 Competition Highlights:

As part of the event, the “Green Lighting for Net Zero” competition honored outstanding ideas and designs that promote smart and sustainable lighting. Over a two-month period, the contest attracted 150+ entries filled with innovative, practical, and scalable solutions for the future of lighting in Vietnam.

📎 See more coverage at:

• Tuổi Trẻ News Article
• National Program on Energy Efficiency‍

Conclusion

Signify Innovation Day 2023 proved that events can do more than just connect people—they can ignite transformation. Bloom Event is proud to support visionary clients like Signify in turning complex goals Signify Innovation Day 2024 successfully elevated the conversation around sustainable lighting as a vital lever for Vietnam’s energy transition. The event not only brought innovative lighting technologies closer to end-users and decision-makers but also fostered a powerful community of stakeholders dedicated to accelerating Vietnam’s Net Zero journey. By merging hands-on experiences with high-level insights and broad media visibility, the campaign proved both impactful and scalable — setting a new benchmark for green-focused B2B events in the region.

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On August 10, 2022, Bloom Event successfully organized Lazada Acceleration Day 2022 as a hybrid event — combining a high-energy offline conference with a professional livestream. The event welcomed nearly 800 guests, including top brands, sellers, and partners. It marked the official kickoff of Lazada’s year-end mega campaigns, introducing strategic updates, platform tools, and seller solutions. The highlight was the Lazada Marketing Solutions Awards, honoring exceptional partners who leveraged Lazada’s marketing tools to drive breakthrough digital growth.

Highlights

👥 Guests: Nearly 800 brand reps, sellers & partners🚀 Purpose: Kickoff for year-end mega campaigns🧠 Focus: Strategic vision, new tools & seller solutions🏆 Special Feature:Lazada Marketing Solutions Awards honoring outstanding digital growth🎯 Impact: Boosted ecosystem readiness ahead of 9.9 – 11.11 – 12.12

Objective

• • Launch and energize the seller ecosystem ahead of the year-end mega campaigns.

• • Introduce new e-commerce tools, technologies, and growth programs.

• • Celebrate high-performing partners via the Lazada Marketing Solutions Awards.

The event took place at 1:00 PM on August 10, 2022, and was livestreamed across multiple official Lazada media channels, including:

• • LazLive – Lazada’s in-app livestream platform

• • Lazada Seller Center – Seller-facing mobile & web app

• • Lazada360.vn – Lazada Vietnam’s official blog for sellers

Creative Concept

The event theme centered on “Accelerate & Elevate”, reflecting the platform’s commitment to helping partners scale up their digital business. The stage design featured kinetic motion screens and bold visuals representing speed, growth, and transformation. A dynamic experience zone showcased Lazada’s newest solutions through interactive demo booths.

Results

• • Strengthened trust and collaboration between Lazada and its seller community.

• • Successfully built campaign momentum leading into the 9.9, 11.11, and 12.12 mega sale series.

• • Increased awareness and adoption of new platform tools across merchant tiers.

The post Lazada Acceleration Day 2022 appeared first on News & Insights | Bloom Event – Strategic Marketing Solution.

Bloom Event had the honor to partner with Signify Vietnam to deliver Signify Innovation Day 2023 — the brand’s largest annual gathering, dedicated to sustainability, innovation, and green technology transformation.

The event welcomed nearly 330 attendees across B2B, B2C, and media sectors, with the presence of key government officials and global corporations who share Signify’s mission of reducing emissions and building a greener future.

Over 3.5 months of preparation went into building an experience that was not just well-organized—but meaningful, immersive, and purpose-driven.

Highlights

600+ livestream registrations, expanding reach beyond the physical venue330 in-person guests, including Heineken, FrieslandCampina, and many brands in energy efficiency38 journalists, 3 TV channels, and 4 KOLs covering the event42M+ media impressions across platforms€217,316 PR value generatedKeynote by Signify’s General Director emotionally resonated with the audienceVisual moodboard and show opening crafted down to every detail

Creative Process

Strategic Framing – Focused on positioning the event as a regional benchmark in sustainable innovationExperience Design – Created a seamless guest journey from arrival to keynote to networkingVisual Production – Teaser clip and stage design brought the brand vision to life with modern, clean energy-inspired aestheticsMessage Crafting – Content aligned with national sustainability goals and corporate ESG strategiesMood Management – Balanced business tone with warmth and inspiration, ensuring both memorability and meaning

Results

The event was a strategic and emotional success. Not only did it deliver the brand message at scale—it sparked real conversations around sustainability between public and private sectors, media, and everyday consumers. The combination of creative execution and operational excellence delivered strong ROI, media value, and stakeholder engagement.

Conclusion

Signify Innovation Day 2023 proved that events can do more than just connect people—they can ignite transformation. Bloom Event is proud to support visionary clients like Signify in turning complex goals into compelling, human-centered experiences.

The post Signify Innovation Day 2023 appeared first on News & Insights | Bloom Event – Strategic Marketing Solution.

Bloom Event proudly partnered with Gamuda Land to bring festive joy to Celadon City through two signature year-end experiences: “Santa Factory” for Christmas and “Happy Tigers” to welcome the Lunar New Year 2022.

These community-centered events brought thousands of residents together through playful, meaningful activities—turning the urban residential zone into a wonderland of creativity, generosity, and cultural pride.

Highlights

• • 🎄 Santa Factory – interactive Christmas-themed workshops for kids

• • 🎅 Santa meet & greet, live games, surprise gift drops

• • ✉️ Children writing letters to Santa and sharing wishes

• • 📚 Donation drive: books, toys, school supplies for underprivileged children

• • 🎵 Online Livestream Concert “Key to Happiness” with top talents Anh Tú & LyLy

• • 🐯 “Happy Tigers” – custom Tet mascots celebrating the Year of the Tiger

• • 🌸 Spring-themed photo zones and cultural installations

Live Concert

Creative Process

• • Theme Development – “Santa Factory” inspired by Santa’s toy workshop; “Happy Tigers” as a Tet-specific symbolic design

• • Experience Design – Focused on family bonding and community interaction

• • Visual Production – Lively, colorful, and nostalgic with a modern festive twist

• • Livestream Execution – Seamlessly combined online & on-ground experiences via Facebook Live

• • Mascot Design – Custom “Happy Tiger” character to reflect Vietnamese zodiac while aligning with Gamuda’s friendly and vibrant brand personality

Results

The Santa Factory event created lasting emotional impressions among residents, especially children, fostering creativity and empathy through shared play and giving. The concert livestream attracted a wide digital audience, further enhancing Gamuda Land’s brand reach and seasonal connection.

The Tet activation with the “Happy Tigers” became a photo hotspot, generating high organic traffic and user-generated content across social media platforms.

Conclusion

Together with Gamuda Land, Bloom Event crafted an inclusive, heartwarming festive journey that celebrated both Western and Vietnamese year-end traditions. From cheerful snowfalls to roaring tigers, the campaign delivered moments of joy and togetherness to thousands of families.

Festive activation is more than decoration—it’s about storytelling, shared joy, and brand-human connection.

The post KEY TO HAPPINESS appeared first on News & Insights | Bloom Event – Strategic Marketing Solution.

Highlights

Video Recap

Scope

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The Challenge

Our Approach

• • ✅ 13 video clips produced within 1 week

• • ✅ Fully remote coordination & production

• • ✅ Pre-filmed content + live MC = smooth hybrid format

• • ✅ Consistent branding & energy throughout the show

Short clip

Full livestream

The Impact

• • 👀 5,000+ live viewers nationwide

• • 🏆 A seamless virtual experience despite logistical constraints

• • ⚡ Fast turnaround that reflected Bloomers’ agility and team spirit

“It was the first time ever we went fully virtual under lockdown — and it worked beautifully.”

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An integrated marketing campaign by Midea featuring dealer conventions, a national cooking contest, press conferences, and digital marketing initiatives — all promoting a healthy lifestyle at home.

Scope Bloom was honored to take charge of the campaign’s key activations:

Dealer Conventions & Press Conferences

• • HCMC: Adora Luxury – 13.09.2017

• • Hanoi: InterContinental – 21.09.2017

‍Cooking Contest – Final Rounds

Achievements The campaign delivered excellent results across all touchpoints, earning strong brand recognition and engagement.

• • Dealer Conventions Well-executed gatherings with 250–300 key guests per event, combining business objectives with immersive brand experiences.

• • Cooking Contest Final Rounds After nationwide online submissions, 20 finalists competed in two dynamic live shows featuring:
    • • Livestreaming on Facebook
    • • Celebrity judges: Miss Jennifer Pham, Master Chef Thanh Hoa, Top 3 Master Chef Quoc Viet
    • • Yoga performances, BMI health checks
    • • Healthy recipe showcases and lifestyle activations
    • • High-value prizes for both participants and attendees

The entire campaign helped reinforce Midea’s brand positioning in health-conscious living and built excitement for future collaborations.

Clip Recap Midea Dealer Convention 2017

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