MIDEA HEALTHY HOME IMC CAMPAIGN

client

Midea

sow

IMC Campaign

Location

Ho Chi Minh City & Hanoi City

year

2017

Overview

An integrated marketing campaign by Midea featuring dealer conventions, a national cooking contest, press conferences, and digital marketing initiatives — all promoting a healthy lifestyle at home.

Scope Bloom was honored to take charge of the campaign’s key activations:

Dealer Conventions & Press Conferences

    • HCMC: Adora Luxury – 13.09.2017
    • Hanoi: InterContinental – 21.09.2017

‍Cooking Contest – Final Rounds

HCMC: AEON Mall Binh Tan – 05.11.2017

HCMC: AEON Mall Binh Tan – 05.11.2017

‍Hanoi: AEON Mall Long Bien – 04.11.2017

‍Hanoi: AEON Mall Long Bien – 04.11.2017

Achievements The campaign delivered excellent results across all touchpoints, earning strong brand recognition and engagement.

    • Dealer Conventions Well-executed gatherings with 250–300 key guests per event, combining business objectives with immersive brand experiences.
    • Cooking Contest Final Rounds After nationwide online submissions, 20 finalists competed in two dynamic live shows featuring:
        • Livestreaming on Facebook
        • Celebrity judges: Miss Jennifer Pham, Master Chef Thanh Hoa, Top 3 Master Chef Quoc Viet
        • Yoga performances, BMI health checks
        • Healthy recipe showcases and lifestyle activations
        • High-value prizes for both participants and attendees

The entire campaign helped reinforce Midea’s brand positioning in health-conscious living and built excitement for future collaborations.

Clip Recap Midea Dealer Convention 2017

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