MIDEA HEALTHY HOME IMC CAMPAIGN
client
Midea
sow
IMC Campaign
Location
Ho Chi Minh City & Hanoi City
year
2017
Overview
An integrated marketing campaign by Midea featuring dealer conventions, a national cooking contest, press conferences, and digital marketing initiatives — all promoting a healthy lifestyle at home.
Scope
Bloom was honored to take charge of the campaign's key activations:
Dealer Conventions & Press Conferences
- HCMC: Adora Luxury – 13.09.2017
- Hanoi: InterContinental – 21.09.2017
Cooking Contest – Final Rounds
Achievements
The campaign delivered excellent results across all touchpoints, earning strong brand recognition and engagement.
- Dealer Conventions
Well-executed gatherings with 250–300 key guests per event, combining business objectives with immersive brand experiences. - Cooking Contest Final Rounds
After nationwide online submissions, 20 finalists competed in two dynamic live shows featuring:- Livestreaming on Facebook
- Celebrity judges: Miss Jennifer Pham, Master Chef Thanh Hoa, Top 3 Master Chef Quoc Viet
- Yoga performances, BMI health checks
- Healthy recipe showcases and lifestyle activations
- High-value prizes for both participants and attendees
The entire campaign helped reinforce Midea's brand positioning in health-conscious living and built excitement for future collaborations.
Clip Recap Midea Dealer Convention 2017
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