Lazada Acceleration Day 2022
client
Lazada Vietnam
sow
Business Conference | Hybrid Event
Location
GEM Center - Ho Chi Minh City
year
2022
Overview
On August 10, 2022, Bloom Event successfully organized Lazada Acceleration Day 2022 as a hybrid event — combining a high-energy offline conference with a professional livestream. The event welcomed nearly 800 guests, including top brands, sellers, and partners. It marked the official kickoff of Lazada’s year-end mega campaigns, introducing strategic updates, platform tools, and seller solutions. The highlight was the Lazada Marketing Solutions Awards, honoring exceptional partners who leveraged Lazada’s marketing tools to drive breakthrough digital growth.
Highlights
Objective
- Launch and energize the seller ecosystem ahead of the year-end mega campaigns.
- Introduce new e-commerce tools, technologies, and growth programs.
- Celebrate high-performing partners via the Lazada Marketing Solutions Awards.
The event took place at 1:00 PM on August 10, 2022, and was livestreamed across multiple official Lazada media channels, including:
- LazLive – Lazada’s in-app livestream platform
- Lazada Seller Center – Seller-facing mobile & web app
- Lazada360.vn – Lazada Vietnam’s official blog for sellers
Clip Recap
Creative Concept
The event theme centered on “Accelerate & Elevate”, reflecting the platform’s commitment to helping partners scale up their digital business. The stage design featured kinetic motion screens and bold visuals representing speed, growth, and transformation. A dynamic experience zone showcased Lazada’s newest solutions through interactive demo booths.
Results
- Strengthened trust and collaboration between Lazada and its seller community.
- Successfully built campaign momentum leading into the 9.9, 11.11, and 12.12 mega sale series.
- Increased awareness and adoption of new platform tools across merchant tiers.
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