KEY TO HAPPINESS

Live Concert

Creative Process

• Theme Development – "Santa Factory" inspired by Santa’s toy workshop; "Happy Tigers" as a Tet-specific symbolic design
• Experience Design – Focused on family bonding and community interaction
• Visual Production – Lively, colorful, and nostalgic with a modern festive twist
• Livestream Execution – Seamlessly combined online & on-ground experiences via Facebook Live
• Mascot Design – Custom “Happy Tiger” character to reflect Vietnamese zodiac while aligning with Gamuda’s friendly and vibrant brand personality

Results

The Santa Factory event created lasting emotional impressions among residents, especially children, fostering creativity and empathy through shared play and giving. The concert livestream attracted a wide digital audience, further enhancing Gamuda Land’s brand reach and seasonal connection.

The Tet activation with the “Happy Tigers” became a photo hotspot, generating high organic traffic and user-generated content across social media platforms.

Conclusion

Together with Gamuda Land, Bloom Event crafted an inclusive, heartwarming festive journey that celebrated both Western and Vietnamese year-end traditions. From cheerful snowfalls to roaring tigers, the campaign delivered moments of joy and togetherness to thousands of families.

Festive activation is more than decoration—it’s about storytelling, shared joy, and brand-human connection.

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