LEVEL UP: Better Everyday, Stronger Together

Our Approach

DNSE Gala Dinner 2026 brought together 300 employees for an inspiring night of connection and momentum. From a spectacular opening performance and a special musical session by DNSE’s Chairman to the high-energy, “BillionDollar Deal” game with prizes worth VND 120 million, a surprise Drink Cam birthday celebration for the CTO, and an electrifying performance by singer Bùi Công Nam, every moment fueled the spirit of growth.

The evening marked a powerful milestone in DNSE’s journey to level up—stronger, bolder, and united.

A fresh recap from two unforgettable nights.

From concept development and storytelling to full-scale execution through integrated software and hardware production, Bloom Event transformed an ambitious vision into a memorable reality.

One of the most meaningful moments came at the end of the program, when we received heartfelt appreciation from the Chairman of DNSE, along with the commitment to continue working with Bloom Event for their biannual events.

We are inspired by Vietnamese businesses like DNSE—organizations with a bold vision, a strong investment in employee experience, and a genuine commitment to their people.

Thank you for your trust and recognition. Moments like these remind us why we are passionate about creating exceptional event experiences. 🥰

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The “Intelligent Synergy for Greener Tomorrow” leadership forum was conceived as a high-level, content-driven conference focusing on sustainable energy and smart lighting transformation in Vietnam.

Co-hosted by Signify Vietnam together with Deep C Industrial Zone, Tuổi Trẻ Newspaper, BIDV Bank, and the Dutch Business Association Vietnam (DBAV), with the support of the Embassy of the Kingdom of the Netherlands, the event brought together senior leaders, experts, and media representatives.

The organizing team faced several key challenges:

• • Managing a VVIP-heavy agenda with frequent last-minute changes in speakers’ schedules and program flow

• • Delivering a highly professional, future-forward visual language aligned with Signify’s global sustainability positioning

• • Operating under extreme weather conditions, as unexpected heavy flooding caused by Storm No.5 significantly disrupted transportation from Hanoi to Hai Phong on the event day

Our Approach

To ensure both strategic clarity and seamless execution, BloomEvent collaborated closely with Signify and Infinity to deliver an integrated solution combining concept design, spatial storytelling, and agile on-site management.Key priorities included:

• • Translating the theme “Intelligent Synergy” into a strong visual and spatial narrative

• • Designing a flexible stage and lighting system that could adapt to real-time agenda adjustments

• • Maintaining program flow and guest experience despite transportation disruptions caused by severe weather

A proactive coordination model allowed the team to respond quickly to changes while preserving the integrity and professionalism of the event.

Key Highlights

The Key Visual was developed around the idea of synergy through intelligent energy. Interconnected light beams and glowing dots symbolized collaboration and smart connectivity, using Signify’s core color palette blended with partner brand colors.

Custom typography was reinterpreted from the iconic light bulb form, with special emphasis on the keywords “GREENER” / “XANH”, reinforcing the sustainability message at the heart of the program.

3D Stage Design & Key Moment

• • Elevated conference-style stage optimized for keynote presentations and panel discussions

• • The iconic “S” logo of Signify was suspended in a floating installation, creating a strong visual focal point

• • The program message was revealed as a key unveil moment, turning the conference narrative into a memorable visual highlight

Lighting Design

• • Combination of Katana lights, LED matrix systems, and oval LED line accents

• • Lighting effects balanced high aesthetic impact with a clean, professional conference tone, reinforcing Signify’s leadership in intelligent lighting solutions

Product Demo & Smart Lighting Booth

The product display and application booth remained a central attraction throughout the event.

BloomEvent coordinated closely with Signify’s technical team to:

• • Select appropriate lighting products for live demonstration

• • Design contextual installation scenarios

• • Integrate smart control systems and electrical setups for clear, effective storytelling

This ensured that complex lighting technologies were communicated in a tangible and engaging way.

Results

• • Successful delivery of a high-level leadership forum despite extreme weather challenges

• • Strong engagement from senior executives, experts, and institutional partners, including the Embassy of the Netherlands and DBAV

• • Although flooding limited transportation, one-third of invited guests still attended, demonstrating strong commitment and interest

• • Highly positive feedback from Signify and partners on BloomEvent’s agility, creativity, and operational resilience

Had weather conditions been normal, attendance was projected to exceed the original target by up to 50%, reflecting the strong relevance of the program topic.

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Bloom Event was honored to partner with T&A Ogilvy and MUJI to deliver a series of events celebrating the grand reopening of MUJI Lê Thánh Tôn—now officially the largest MUJI store in Vietnam, marking the brand’s 5-year anniversary in the market.

The campaign combined public and private events, promotional activations, and large-scale customer engagement, designed to welcome customers back to the store with a completely refreshed experience and meaningful appreciation programs.

HIGHLIGHTS

Campaign Timeline

• • 12–23.11: Teasing phase with social contest “MUJI invites you to take a look”

• • 28–30.11: Grand reopening event
    • • 3 consecutive days of major promotions
    • • Over 3,000 visitors per day
    • • Gifts for the first 1,000 early-queue customers daily
    • • Shopping vouchers for bills from VND 1,000,000

• • 01–14.12: Extended promotion
    • • VND 200,000 voucher for next purchase with bills over VND 1,000,000

Recap

Event Execution

• • Combination of 2 private events and public-facing activations

• • Simple and refined agenda, aligned with MUJI’s Japanese philosophy of simplicity, precision, and responsibility

• • Extensive behind-the-scenes planning with a high level of coordination to handle large-scale last-minute changes while maintaining quality and timelines

Manpower & Operations

More than 100 personnel were deployed to ensure seamless execution and risk management:

• • Producers: 2

• • Core event crew: 5

• • Event team: 10 PG & 5 helpers

• • MC: Thanh Giang

• • Taiko drum performance: Saigon Dance Group (5 performers)

• • Tea break team: 20 staff

• • Queue management team: 32 staff

• • Gift PG team: 1 PL, 1 Supervisor, 1 Admin, 12 PG, 6 helpers

• • Security: 11 guards

• • Local security officers: 4

• • Medical staff: 2 nurses

• • Livestream & live cam: 5 crews

• • Production & technical team: 10 staff

• • Sound system team: 3 staff

• • Event photography, videography & flycam: 11 crews

• • VIP photography: 5 crews

In addition, thousands of items—including 3,000 bánh mì portions from Bà Huynh, production materials, printing, equipment, and rentals—were delivered smoothly with the strong support of trusted suppliers.

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From February 25 to 27, 2025, Asia MedSurg brought together over 430 professionals from 9+ countries for a powerful 3-day regional kick-off event in Ho Chi Minh City, Vietnam. Hosted at the iconic Landmark 81, the Drive’25 Asia MedSurg Kick-Off Meeting marked the beginning of a new chapter—one defined by passion, collaboration, and a shared drive toward excellence in 2025.

Highlights

• 👥 430+ participants across Asia Pacific
• 🌏 9 countries represented
• 🎧 3 simultaneous interpretation cabins
• 📍 3 unique event experiences across 3 days at Landmark 81
• 🎉 1 epic closing night at Lalaland, District 2‍

Day-by-Day Highlights

📅 February 25 – Connection Begins

15:00 – 18:00 | Kick-Off Meeting The event opened at Landmark 81 with a high-energy session welcoming 430 participants from across Asia Pacific. Key leaders set the tone with vision-sharing and team alignment activities.

19:00 – 21:15 | Welcome Dinner Attendees enjoyed a warm, vibrant dinner experience—an opportunity to reconnect, build cross-country relationships, and set the mood for the days ahead.

📅 February 26 – Strategy & Celebration

09:00 – 15:40 | Plenary Meeting A full day of focused content, including business updates, strategy sharing, and success stories across markets. Interpretation support in 3 languages ensured inclusivity for all 11+ nationalities.

18:00 – 22:30 | Colors of Asia Night A cultural gala dinner celebrating the rich diversity of the region. Colleagues dressed in traditional attire, enjoyed local performances, and shared in a colorful evening of pride and unity.

📅 February 27 – Local Focus

09:00 – 17:00 | Country Meeting The final day was dedicated to market-specific deep dives. Country teams held strategic working sessions to localize key initiatives and solidify 2025 plans before heading back home—energized and aligned.

Conclusion

The Asia MedSurg Kick Off Meeting 2025 was more than a corporate gathering—it was a bold statement of unity, ambition, and shared purpose. Over three unforgettable days, 430 participants from across Asia Pacific came together to align, connect, and celebrate. From strategic vision to cultural connection and high-energy celebration, the event successfully set the tone for a powerful year ahead. With stronger bonds and renewed momentum, Asia MedSurg is fully equipped to drive 2025 forward—together.

Recap Video

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“Next-Gen Lighting for Retail & Hospitality” is a series of exclusive events hosted by Signify Vietnam, introducing next-generation lighting solutions tailored for the retail and hospitality industry. The events took place on July 23 and July 25, 2025 at Sheraton Saigon and JW Marriott Hanoi, welcoming lighting designers, architects, and Signify’s strategic partners.

Designed to showcase premium lighting solutions for resorts and hotels, the events highlighted how advanced lighting systems can enhance spatial ambiance, elevate architectural details, and bring out the beauty of materials and decorative elements.

Key Highlights

• Two consecutive high-end events for the Retail & Hospitality sector
• Participation from lighting design architects and Signify partners
• Introduction of next-generation lighting technologies by Signify experts
• Live demonstrations showing how lighting adapts to space intensity and display objects
• Immersive experiences simulating luxury resort and hotel environments
• Special lighting effects that enhance comfort while emphasizing interior aesthetics
• Elegant atmosphere combining professional sharing, experiential walkthroughs, and networking

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Signify Innovation Day 2024 brought together more than 430 distinguished guests, including Dutch experts and industry leaders, to explore the future of green lighting. The event was an inspiring showcase of sustainable lighting solutions, aligned with Vietnam’s path to achieving Net Zero emissions.

Attendees embarked on an experiential journey across 6 thematic lighting zones, ranging from office and industrial spaces to public areas and residential environments. Each zone highlighted innovative, energy-efficient lighting applications designed to foster a sustainable future.

Beyond product exhibition, the event served as a dynamic forum where enterprises and experts shared strategies, exchanged insights, and evaluated collaborative solutions accelerating Vietnam’s green transformation.

Highlights

• 430 customer participants
• 49 media representatives attended
• 118 total media coverages generated
• 10 influential KOLs published reviews
• 3 national TV channels featured the event
• 150+ entries submitted to the national green lighting competition

Teasing clip

Recap Video

🏆 Competition Highlights:

As part of the event, the “Green Lighting for Net Zero” competition honored outstanding ideas and designs that promote smart and sustainable lighting. Over a two-month period, the contest attracted 150+ entries filled with innovative, practical, and scalable solutions for the future of lighting in Vietnam.

📎 See more coverage at:

• Tuổi Trẻ News Article
• National Program on Energy Efficiency‍

Conclusion

Signify Innovation Day 2023 proved that events can do more than just connect people—they can ignite transformation. Bloom Event is proud to support visionary clients like Signify in turning complex goals Signify Innovation Day 2024 successfully elevated the conversation around sustainable lighting as a vital lever for Vietnam’s energy transition. The event not only brought innovative lighting technologies closer to end-users and decision-makers but also fostered a powerful community of stakeholders dedicated to accelerating Vietnam’s Net Zero journey. By merging hands-on experiences with high-level insights and broad media visibility, the campaign proved both impactful and scalable — setting a new benchmark for green-focused B2B events in the region.

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To relaunch the enhanced CICA DAILY line in Vietnam through a high-impact, multi-city activation campaign, combining dermatological expertise, consumer engagement, and retail partnerships.

🛍️ Retail Activation Roll-Out

Post-launch, Uriage continued the campaign through targeted activations at:

• • Watsons stores and MKVN chains

• • Office buildings targeting working professionals

• • Sampling and education booths with brand ambassadors

🧬 Uriage Expert Workshop – Hanoi Edition

Date: September 2024 Format: Dermatology-centered workshop for press, influencers, and skincare experts

To strengthen trust and expert positioning in the North, Uriage hosted a closed-door skincare workshop in Hanoi featuring top dermatologists and beauty opinion leaders.

Highlights:

• • Scientific Presentations: Focused on skin barrier health and post-treatment care

• • Expert Panel Q&A: Real-life concerns around irritation, pollution, and healing

• • Product Experience Zone: Hands-on testing of the new CICA DAILY textures

• • Media & KOL Presence: Coverage by top beauty influencers and lifestyle press

📍 Event – AEON Mall Binh Tan, HCMC

Date: August 16–18, 2024 Theme: “Because Skin Needs Healing Too”

The 3-day consumer-facing event attracted thousands of shoppers and skincare lovers with interactive workshops, exclusive promotions, and a relaxing brand experience.

🔖 Launch Offer:

Up to 30% off Uriage CICA DAILY serum & gel during event days at Watsons

Conclusion

The Uriage Launching Event & Activation campaign delivered a holistic brand experience across physical, professional, and retail touchpoints — successfully reintroducing CICA DAILY as a trusted healing solution for sensitive skin in Vietnam.

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Bloom Event was thrilled to partner with Sociolla to celebrate their 8th Anniversary Event – a vibrant 5-day festival held at Vạn Hạnh Mall. With the theme “When Beauty Meets Music”, the event seamlessly blended irresistible beauty deals with dynamic performances, creating a multi-sensory celebration that captivated every Bestie.

Beyond honoring Sociolla’s 8-year milestone, the event was designed to strengthen brand loyalty through creative activations, interactive experiences, and an atmosphere filled with energy and joy.

Highlights

• 🎶 “When Beauty Meets Music” – a unique blend of beauty shopping and high-energy performances
• 🎈 “A Sky Full of Pink Balloons” installation – a visual spectacle at the heart of the mall
• 🛍 Over 600 million VND worth of gifts and giveaways
• 💄 Daily Makeup Transformation workshops led by beauty experts including Tuấn Ngọc Võ
• 🎤 Talkshows with leading brands like Bioderma, ESQA, Ariul, and Cathy Doll
• 📺 Livestream Shopping segments with top beauty influencers
• 🎶 Daily DJ sets and acoustic music sessions
• 🎁 Up to 50% off on top beauty products + 88K voucher and free shipping offers
• 🌟 Special appearance by Hoàng Yến Chibi and other celebrity guests

‍

CREATIVE PROCESS

• Strategic Framing – Celebrated Sociolla’s anniversary as a moment to amplify brand loyalty through immersive celebration
• Experience Design – Focused on crafting a multi-sensory in-mall experience appealing to Gen Z and beauty lovers
• Visual Production – Created an eye-catching “Beauty Wonderland” filled with pink balloon installations, interactive gift zones, and lively decor
• Engagement Tactics – Leveraged social media, TikTok trends, and livestreaming to connect online and offline audiences
• Mood Management – Balanced fun and festivity with promotional effectiveness and brand love

‍Results

The Sociolla 8th Anniversary Event was a resounding success, attracting massive footfall and media buzz. Each day was packed with moments that not only celebrated the brand’s journey but also sparked joy, excitement, and memorable fan engagement.

Conclusion

Sociolla’s 8th Anniversary proved that a brand milestone can be transformed into a full-fledged experience. Through its strategic mix of aesthetics, content, and interactivity, Bloom Event helped Sociolla reaffirm its position as a leading beauty destination while delivering moments that Besties will remember for years to come.

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On August 10, 2022, Bloom Event successfully organized Lazada Acceleration Day 2022 as a hybrid event — combining a high-energy offline conference with a professional livestream. The event welcomed nearly 800 guests, including top brands, sellers, and partners. It marked the official kickoff of Lazada’s year-end mega campaigns, introducing strategic updates, platform tools, and seller solutions. The highlight was the Lazada Marketing Solutions Awards, honoring exceptional partners who leveraged Lazada’s marketing tools to drive breakthrough digital growth.

Highlights

👥 Guests: Nearly 800 brand reps, sellers & partners🚀 Purpose: Kickoff for year-end mega campaigns🧠 Focus: Strategic vision, new tools & seller solutions🏆 Special Feature:Lazada Marketing Solutions Awards honoring outstanding digital growth🎯 Impact: Boosted ecosystem readiness ahead of 9.9 – 11.11 – 12.12

Objective

• • Launch and energize the seller ecosystem ahead of the year-end mega campaigns.

• • Introduce new e-commerce tools, technologies, and growth programs.

• • Celebrate high-performing partners via the Lazada Marketing Solutions Awards.

The event took place at 1:00 PM on August 10, 2022, and was livestreamed across multiple official Lazada media channels, including:

• • LazLive – Lazada’s in-app livestream platform

• • Lazada Seller Center – Seller-facing mobile & web app

• • Lazada360.vn – Lazada Vietnam’s official blog for sellers

Creative Concept

The event theme centered on “Accelerate & Elevate”, reflecting the platform’s commitment to helping partners scale up their digital business. The stage design featured kinetic motion screens and bold visuals representing speed, growth, and transformation. A dynamic experience zone showcased Lazada’s newest solutions through interactive demo booths.

Results

• • Strengthened trust and collaboration between Lazada and its seller community.

• • Successfully built campaign momentum leading into the 9.9, 11.11, and 12.12 mega sale series.

• • Increased awareness and adoption of new platform tools across merchant tiers.

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Bloom Event had the honor to partner with Signify Vietnam to deliver Signify Innovation Day 2023 — the brand’s largest annual gathering, dedicated to sustainability, innovation, and green technology transformation.

The event welcomed nearly 330 attendees across B2B, B2C, and media sectors, with the presence of key government officials and global corporations who share Signify’s mission of reducing emissions and building a greener future.

Over 3.5 months of preparation went into building an experience that was not just well-organized—but meaningful, immersive, and purpose-driven.

Highlights

600+ livestream registrations, expanding reach beyond the physical venue330 in-person guests, including Heineken, FrieslandCampina, and many brands in energy efficiency38 journalists, 3 TV channels, and 4 KOLs covering the event42M+ media impressions across platforms€217,316 PR value generatedKeynote by Signify’s General Director emotionally resonated with the audienceVisual moodboard and show opening crafted down to every detail

Creative Process

Strategic Framing – Focused on positioning the event as a regional benchmark in sustainable innovationExperience Design – Created a seamless guest journey from arrival to keynote to networkingVisual Production – Teaser clip and stage design brought the brand vision to life with modern, clean energy-inspired aestheticsMessage Crafting – Content aligned with national sustainability goals and corporate ESG strategiesMood Management – Balanced business tone with warmth and inspiration, ensuring both memorability and meaning

Results

The event was a strategic and emotional success. Not only did it deliver the brand message at scale—it sparked real conversations around sustainability between public and private sectors, media, and everyday consumers. The combination of creative execution and operational excellence delivered strong ROI, media value, and stakeholder engagement.

Conclusion

Signify Innovation Day 2023 proved that events can do more than just connect people—they can ignite transformation. Bloom Event is proud to support visionary clients like Signify in turning complex goals into compelling, human-centered experiences.

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