Sociolla 8th Anniversary Event
OVERVIEW
Bloom Event was thrilled to partner with Sociolla to celebrate their 8th Anniversary Event – a vibrant 5-day festival held at Vạn Hạnh Mall. With the theme "When Beauty Meets Music", the event seamlessly blended irresistible beauty deals with dynamic performances, creating a multi-sensory celebration that captivated every Bestie.
Beyond honoring Sociolla’s 8-year milestone, the event was designed to strengthen brand loyalty through creative activations, interactive experiences, and an atmosphere filled with energy and joy.
Highlights
- 🎶 “When Beauty Meets Music” – a unique blend of beauty shopping and high-energy performances
- 🎈 “A Sky Full of Pink Balloons” installation – a visual spectacle at the heart of the mall
- 🛍 Over 600 million VND worth of gifts and giveaways
- 💄 Daily Makeup Transformation workshops led by beauty experts including Tuấn Ngọc Võ
- 🎤 Talkshows with leading brands like Bioderma, ESQA, Ariul, and Cathy Doll
- 📺 Livestream Shopping segments with top beauty influencers
- 🎶 Daily DJ sets and acoustic music sessions
- 🎁 Up to 50% off on top beauty products + 88K voucher and free shipping offers
- 🌟 Special appearance by Hoàng Yến Chibi and other celebrity guests
CREATIVE PROCESS
- Strategic Framing – Celebrated Sociolla’s anniversary as a moment to amplify brand loyalty through immersive celebration
- Experience Design – Focused on crafting a multi-sensory in-mall experience appealing to Gen Z and beauty lovers
- Visual Production – Created an eye-catching “Beauty Wonderland” filled with pink balloon installations, interactive gift zones, and lively decor
- Engagement Tactics – Leveraged social media, TikTok trends, and livestreaming to connect online and offline audiences
- Mood Management – Balanced fun and festivity with promotional effectiveness and brand love
Results
The Sociolla 8th Anniversary Event was a resounding success, attracting massive footfall and media buzz. Each day was packed with moments that not only celebrated the brand’s journey but also sparked joy, excitement, and memorable fan engagement.
Conclusion
Sociolla’s 8th Anniversary proved that a brand milestone can be transformed into a full-fledged experience. Through its strategic mix of aesthetics, content, and interactivity, Bloom Event helped Sociolla reaffirm its position as a leading beauty destination while delivering moments that Besties will remember for years to come.
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