To support the official launch of GrowPLUS in Cambodia, introducing a mid-tier nutritional formula for children aged 0–4, while engaging both consumers and retailers through on-ground activation, digital promotion, and expert-led workshops.

Bloom’s Role:

As BLOOM’s first market penetration project in Cambodia, this campaign demonstrated our cross-border capability in retail activation and localization. BLOOM handled the full campaign from planning to execution, combining gamified promotions with educational engagement for caregivers

Strategy:

Long-term activation across milk shops in Phnom Penh and nearby provinces.Integrated App-based lucky draw mechanic to encourage purchases and build excitement.Hosted on-site mini workshops featuring healthcare experts to educate mothers on nutrition and product benefits.Developed point-of-sale materials, gift set displays, and coordinated with retail staff for smooth execution.

Execution Highlights:

• • In-store events at top baby retail chains like Keonimol.

• • Workshops led by local pediatric specialists to build trust and product credibility.

• • Attractive gifts (cookware, porcelain sets…) for participants and purchasers.

• • Branded setup, seating, and AV equipment provided for a premium experience.

Results

Built high visibility and trust in a new market.Positioned GrowPLUS as a reliable and accessible choice for child nutrition.Strengthened BLOOM’s positioning as a regional activation expert.

The post First Market Entry in Cambodia with NutiFood GrowPLUS appeared first on News & Insights | Bloom Event – Strategic Marketing Solution.

To reinforce its positioning as the go-to skincare brand for sensitive skin, Cetaphil Vietnam proudly launched its first-ever experience store at Watsons Vincom Đồng Khởi. This limited-time retail activation invited visitors to explore Cetaphil products in a completely new way — combining real-life product trials, exclusive promotions, and personalized skin consultations.

From creative design and booth production to developing a custom interactive app and managing on-ground PGs, our team delivered a 360° brand experience tailored to urban beauty consumers.

Creative Design & Production

The booth was designed with the theme of “clinical simplicity meets lifestyle care.” Clean aesthetics, gentle curves, and translucent layers created a modern dermatology-inspired look and feel, while warm lights and soft textures kept the space inviting.

Key design elements:

• • Fully branded modular booth built for visibility and flow

• • Backlit visual panels showcasing hero products

• • An integrated interactive screen to guide consultations

Interactive App – A Digital Companion for PGs

We developed a touchscreen app as a central tool to support the PGs in delivering clear, confident, and personalized product recommendations. Features included:

• • Smart skin profiling flow based on consumer needs

• • Dynamic product matching engine

• • Instant display of usage instructions & key ingredients

• • Integration with promotional mechanics like the spin-the-wheel game

This allowed PGs to interact effortlessly and consistently with customers of all skin types.

Interactive Table Experience Clip

Key Promotions & Engagements

🩵 Up to 22% off selected Cetaphil products 🎁 Spin-the-wheel check-in game with 100% prizes for first 300 customers 👛 Free premium cosmetic pouch for the first 10 daily buyers 🧴 Starter kit (worth 250K) for combo purchases of cleanser, moisturizer & sunscreen 👩‍⚕️ On-site skin consultation from trained Cetaphil advisors

The post LAUNCH OF THE FIRST-EVER CETAPHIL EXPERIENCE STORE appeared first on News & Insights | Bloom Event – Strategic Marketing Solution.

To introduce the VARNA product line (Varna Complete & Varna Diabetes) to the Cambodian market and drive initial sales through targeted sampling and point-of-sale activation.

Strategy:

• Product sampling at selected GT & MT milk shops across Phnom Penh.
• On-ground product education and engagement through brand ambassadors.
• Collaborated with retailers to ensure visibility and trial at key touchpoints.
• Reinforced messaging around VARNA’s benefits for immune support and diabetes care.

Execution Highlights:

Deployed branded POSM at milk stores.Sampling activities targeted caregivers and adults with specific health needs.Supported by field team to monitor and optimize in-store execution.

Results

Built product awareness in a new market segment.Drove sell-out during the activation period.Strengthened relationships with GT/MT retailers in Phnom Penh.

The post VARNA – Sampling & Activation in Cambodia appeared first on News & Insights | Bloom Event – Strategic Marketing Solution.

• • Increase product trial and drive impulse purchases

• • Create direct engagement with target consumers: moms and kids, and university students

• • Build brand association with joy, flavor, and youthful energy

• • Leverage Tê Tê’s sponsorship of Miss Vietnam 2018 for added exposure

• • Product sampling for moms and kids

• • Branded booths offering fun interactions and useful promotional gifts

• • On-ground staff encouraging direct trial and feedback Result: Thousands of interactions, strong interest in repeated purchase, and positive sentiment from family audiences.

• • Activation at 16 universities across Vietnam (HCMC, Hanoi, Can Tho, Lam Dong, Hue, Nghe An, Quy Nhon, Hai Phong, Thai Nguyen…)

• • Creative photo contests with themed hashtags:
    • • #teamngaythotete
    • • #teamsangchanhtete
    • • #teamlanhlungtete

• • Prizes included Samsung Galaxy J7 Prime smartphones, exclusive tickets to the Miss Vietnam Semi-Finals, and product gift sets

• • Branded presence and activities continued through to the Grand Finale event of Miss Vietnam 2018

The post Tê Tê Rice Cracker & Xuxifarm Sausage – Nationwide Sampling & Engagement Campaign appeared first on News & Insights | Bloom Event – Strategic Marketing Solution.