First Market Entry in Cambodia with NutiFood GrowPLUS

client

Nutifood

sow

Market Entry Activation | In-Store Expert Workshop | App-Based Promotion | Trade Engagement

Location

Cambodia

year

2024

Objective

To support the official launch of GrowPLUS in Cambodia, introducing a mid-tier nutritional formula for children aged 0–4, while engaging both consumers and retailers through on-ground activation, digital promotion, and expert-led workshops.

Bloom’s Role:

As BLOOM’s first market penetration project in Cambodia, this campaign demonstrated our cross-border capability in retail activation and localization. BLOOM handled the full campaign from planning to execution, combining gamified promotions with educational engagement for caregivers

Strategy:

Long-term activation across milk shops in Phnom Penh and nearby provinces.Integrated App-based lucky draw mechanic to encourage purchases and build excitement.Hosted on-site mini workshops featuring healthcare experts to educate mothers on nutrition and product benefits.Developed point-of-sale materials, gift set displays, and coordinated with retail staff for smooth execution.

Execution Highlights:

    • In-store events at top baby retail chains like Keonimol.
    • Workshops led by local pediatric specialists to build trust and product credibility.
    • Attractive gifts (cookware, porcelain sets…) for participants and purchasers.
    • Branded setup, seating, and AV equipment provided for a premium experience.

 

Results

Built high visibility and trust in a new market.Positioned GrowPLUS as a reliable and accessible choice for child nutrition.Strengthened BLOOM’s positioning as a regional activation expert.