First Market Entry in Cambodia with NutiFood GrowPLUS

Objective

To support the official launch of GrowPLUS in Cambodia, introducing a mid-tier nutritional formula for children aged 0–4, while engaging both consumers and retailers through on-ground activation, digital promotion, and expert-led workshops.

Bloom's Role:

As BLOOM’s first market penetration project in Cambodia, this campaign demonstrated our cross-border capability in retail activation and localization. BLOOM handled the full campaign from planning to execution, combining gamified promotions with educational engagement for caregivers

Strategy:

‍

Execution Highlights:

• In-store events at top baby retail chains like Keonimol.
• Workshops led by local pediatric specialists to build trust and product credibility.
• Attractive gifts (cookware, porcelain sets…) for participants and purchasers.
• Branded setup, seating, and AV equipment provided for a premium experience.

‍

‍