Overview To drive trial and brand awareness for two fun and family-friendly snack products — Tê Tê Rice Crackers and Xuxifarm Sausages — Bloom Event executed a dynamic sampling and activation campaign across key supermarket chains and universities throughout Vietnam. Objectives
Increase product trial and drive impulse purchases
Create direct engagement with target consumers: moms and kids, and university students
Build brand association with joy, flavor, and youthful energy
Leverage Tê Tê’s sponsorship of Miss Vietnam 2018 for added exposure
In-Store Sampling Campaign Location: Major supermarkets in Ho Chi Minh City, Dong Nai, and Binh Duong Approach:
Product sampling for moms and kids
Branded booths offering fun interactions and useful promotional gifts
On-ground staff encouraging direct trial and feedback Result: Thousands of interactions, strong interest in repeated purchase, and positive sentiment from family audiences.
University Roadshow & Beauty Pageant Sponsorship As the Silver Sponsor of Miss Vietnam 2018, Tê Tê expanded its visibility through an engaging roadshow campaign:
Activation at 16 universities across Vietnam (HCMC, Hanoi, Can Tho, Lam Dong, Hue, Nghe An, Quy Nhon, Hai Phong, Thai Nguyen…)
Creative photo contests with themed hashtags:
#teamngaythotete
#teamsangchanhtete
#teamlanhlungtete
Prizes included Samsung Galaxy J7 Prime smartphones, exclusive tickets to the Miss Vietnam Semi-Finals, and product gift sets
Branded presence and activities continued through to the Grand Finale event of Miss Vietnam 2018
Outcome The integrated sampling and sponsorship campaign not only boosted product recognition across different target groups but also positioned Tê Tê as a fun, relatable, and premium snack brand with national reach. With strong engagement both in-store and on-campus, the campaign effectively bridged trial with brand-building in a playful, meaningful way.
