Cool Air the mát - Lên dây tập trung

client
Biz-Eyes
sow
Sampling | Activation
Location
Ho Chi Minh City
year
Oct 2025
OVERVIEW
“Cool Air the mát - Lên dây tập trung” is a campus activation program designed to energize students with refreshing moments and cool experiences.The campaign has successfully attracted thousands of university students through engaging on-campus activities, combining product sampling with interactive check-in moments that deliver both fun and focus.


🌟 Activation Highlights:
- Large-scale campus activation engaging thousands of university students
- Product sampling allowing students to experience Cool Air firsthand
- Interactive “Tune In & Focus” check-in zone with trendy photo moments
- Fun and lovable giveaways that created strong buzz and participation
- High-energy atmosphere that connected the brand with student lifestyles

See you there — stay cool, stay focused with Cool Air. 😎
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