TETRA PAK | One Unite & Ignite

client
Tetra Pak
sow
Internal Event | CSR Activation | Gala Dinner
Location
The Grand Ho Tram Strip
year
15–16 March, 2019
Overview
A powerful 2-day internal event combining purpose and celebration. From cleaning up Ho Tram beach and supporting local schools with the School Milk Program, to an inspiring strategy kick-off and a vibrant Havana-themed gala, over 300 Tetra Pak employees came together to connect, contribute, and ignite the year ahead.
🌱 Day 1: CSR for the Community
Tetra Pak kicked off the event with a heartfelt CSR morning under the theme:
#ThuThachDonRacBaiBien & #SuaHocDuong
Over 300 Tetra Pak employees came together to clean up the Ho Tram beach, showcasing their commitment to environmental sustainability. The morning continued with a meaningful visit to local kindergartens and primary schools in Ba Ria – Vung Tau, where they delivered milk cartons to children as part of the long-standing School Milk Program, a Tetra Pak-supported initiative running nationwide for years.


🚀 Day 2: CGI Meeting – Vision, Strategy, Activation
The CGI Meeting (Cluster General Internal) set the tone for the new year. A powerful internal kick-off, it re-ignited the team with future vision, strategy, and collaborative energy.
A highlight was the interactive multi-booth presentation, where:
- 6 thematic booths represented different business pillars
- Each 30-minute session was immersive and precisely controlled
- Attendees used frequency-specific headsets to hear only their speaker, enhancing focus and minimizing noise – all cued by the sound of ceremonial gongs.

🎉 Night: Havana Gala Dinner – A Celebration of Unity
The grand finale embraced the spirit of “One – Unite & Ignite.”
In a dazzling Havana-themed Gala Dinner, Tetra Pak celebrated a year of achievements with color, music, and joy. The tropical evening featured:
- Recognition moments for outstanding teams and individuals
- Unique team performances prepared exclusively for this night
- A vibrant atmosphere where employees dressed in tropical chic and danced under magical lights — with phones in hand and hearts wide open.

✨ The 2-day journey brought employees closer, fueled purpose, and sparked a year full of passion.
Clip Recap

🏆 Result
- Engaged 300+ employees in meaningful CSR and strategic alignment activities
- Strengthened internal culture through immersive, innovative presentations
- Elevated team spirit with a memorable themed gala night
- Reinforced Tetra Pak’s values of sustainability, unity, and purpose-driven growth