Tê Tê Rice Cracker & Xuxifarm Sausage – Nationwide Sampling & Engagement Campaign
client
xuxifarm
sow
Sampling | Activation | Brand Engagement | Sponsorship Marketing
Location
Nationwide
year
2018
Overview
To drive trial and brand awareness for two fun and family-friendly snack products — Tê Tê Rice Crackers and Xuxifarm Sausages — Bloom Event executed a dynamic sampling and activation campaign across key supermarket chains and universities throughout Vietnam.
Objectives
- Increase product trial and drive impulse purchases
- Create direct engagement with target consumers: moms and kids, and university students
- Build brand association with joy, flavor, and youthful energy
- Leverage Tê Tê’s sponsorship of Miss Vietnam 2018 for added exposure
In-Store Sampling Campaign
Location: Major supermarkets in Ho Chi Minh City, Dong Nai, and Binh Duong
Approach:
- Product sampling for moms and kids
- Branded booths offering fun interactions and useful promotional gifts
- On-ground staff encouraging direct trial and feedback
Result: Thousands of interactions, strong interest in repeated purchase, and positive sentiment from family audiences.
University Roadshow & Beauty Pageant Sponsorship
As the Silver Sponsor of Miss Vietnam 2018, Tê Tê expanded its visibility through an engaging roadshow campaign:
- Activation at 16 universities across Vietnam (HCMC, Hanoi, Can Tho, Lam Dong, Hue, Nghe An, Quy Nhon, Hai Phong, Thai Nguyen...)
- Creative photo contests with themed hashtags:
- #teamngaythotete
- #teamsangchanhtete
- #teamlanhlungtete
- Prizes included Samsung Galaxy J7 Prime smartphones, exclusive tickets to the Miss Vietnam Semi-Finals, and product gift sets
- Branded presence and activities continued through to the Grand Finale event of Miss Vietnam 2018
Outcome
The integrated sampling and sponsorship campaign not only boosted product recognition across different target groups but also positioned Tê Tê as a fun, relatable, and premium snack brand with national reach. With strong engagement both in-store and on-campus, the campaign effectively bridged trial with brand-building in a playful, meaningful way.
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