Opera Sampling Activation 2023
Bloom is proud to partner with Orion to launch its newest premium product – Opera, a soft European-style sponge cake layered with rich chocolate.
From March 16 to March 29, 2023, the activation and sampling campaign was rolled out at the two largest Emart supermarkets in Ho Chi Minh City: Emart Phan Van Tri and Emart Sala. The product received enthusiastic feedback from customers, with many praising its delicious taste and making instant purchases – delivering KPIs beyond expectations.
🌟 Highlights at the Opera booth:
- Elegant dessert plate decoration in European aristocratic style.
- Fun photo moments as opera ladies in classic settings.
- Engaging sampling activities that drew great interest from shoppers.
🎁 Special in-store offers:
- Discounted price from 60,000đ to 50,000đ.
- 100% giveaway gifts with any purchase of just one box at the Opera booth.
Our Solution
Bloom designed and executed a two-week integrated activation campaign focusing on direct consumer engagement at retail. The campaign took place from March 16 to March 29, 2023, at Emart Phan Văn Trị and Emart Sala, two of the largest supermarkets in Ho Chi Minh City.
Key components of the campaign included:
- Tasting & Sampling Zones: Shoppers were invited to try the new product on-site, experiencing the soft, rich flavor of the Opera cake firsthand.
- Themed Product Presentation: Booths were decorated in the style of a classic European opera house, with elegant plate styling that highlighted the premium positioning of the product.
- Interactive Photo Opportunity: Guests could dress up as “opera ladies” and pose for photos, enhancing their emotional connection with the brand.
- Sales Promotion: Limited-time offers included a discounted price (from 60,000 VND to 50,000 VND) and 100% gift redemption for any purchase of one box or more.
Bloom’s Role
From concept to execution, Bloom managed the entire campaign:
- Creative concept & design
- Activation staffing & logistics
- On-ground supervision
- Consumer engagement flow
- Reporting & KPI tracking
Conclusion
The Opera Product Launch Activation showcased how strategic retail marketing can transform a simple product tasting into a memorable brand experience. Bloom is proud to have helped Orion make a strong and stylish debut for Opera in the competitive snack market.
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