Masteri Centre Point – Virtual Sale Event 2021

client

MASTERISE HOME

sow

Virtual Event

Location

online

year

2021

OVERVIEW

To introduce the Masteri Centre Point project during the COVID-19 lockdown period, enabling homebuyers to experience and purchase high-end real estate through an innovative digital platform.

Highlights

  • Theme: Tiên phong đẳng cấp – Đổi nhà sống sang (Pioneering Excellence – Upgrade Your Living Standard)
  • Format: 100% virtual event with real-time interaction and transaction capability via a smart application.
  • Innovation: First-ever real estate project by Masterise Homes to be launched and sold entirely through a smart transaction app, offering a seamless and safe experience during pandemic restrictions.
  • Notable Speaker:
    • Mr. Jason Turnbull, Deputy Managing Director cum CFO of Masterise Homes, addressed the audience and emphasized the brand's commitment to innovation and premium living.
  • Video Recap

    Execution & Experience

  • Produced by: Bloom Event
  • Setup: Virtual studio with 3D visuals and premium design simulating the lifestyle of Masteri Centre Point.
  • Tech integration: Participants could explore apartment layouts, amenities, and complete reservations—all via one digital interface.
  • Safety first: Ensured a contactless and immersive experience aligned with social distancing protocols during the peak of COVID-19.
  • Results

  • Successfully showcased the prestige and features of the project.
  • Gained strong interest and conversion through the app.
  • Set a benchmark in Vietnam’s real estate market for digital-first launches.
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