Hotzone & Camping Activation Campaign

Summary:
The activation to activate and build brand awareness for Strongbow at new channels such as hotzone and camping, where Gen Z are their new target customers. Bloom has planned the strategic planning to enter new channels and maintain them, maximize sale volume and introduce the new ritual serve.

Location: Dalat, HCM, Danang, Hoi An, Phan Thiet, Dong Nai, Vung Tau

Key Deliverables:

• 100+ activation days
• 30+ partner outlets
• Full POSM set (tent cards, menus, booths)
• Trained SP teams and post-activation care

Bloom successfully delivered a seamless activation flow from site check to aftercare, helping Strongbow secure visibility and trial in both core and emerging markets.

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