Summary: The activation to activate and build brand awareness for Strongbow at new channels such as hotzone and camping, where Gen Z are their new target customers. Bloom has planned the strategic planning to enter new channels and maintain them, maximize sale volume and introduce the new ritual serve. Location: Dalat, HCM, Danang, Hoi An, Phan Thiet, Dong Nai, Vung Tau Key Deliverables:
100+ activation days
30+ partner outlets
Full POSM set (tent cards, menus, booths)
Trained SP teams and post-activation care
Bloom successfully delivered a seamless activation flow from site check to aftercare, helping Strongbow secure visibility and trial in both core and emerging markets.
Impact & Outcomes
Penetration into new selling points, especially in lifestyle and tourist-friendly areas.
Brand visibility and ritual education were significantly enhanced through hands-on consumer interaction.
Strong foundation for continued sell-in and brand affinity with Partner Outlets in target markets.
Effective sales uplift and trial conversion, especially during booth activations.
