Brand’s Summer Activation Campaign 2019
client
Suntory
sow
Sampling | Sales | Sponsorship | Merchandising
Location
Ho Chi Minh City
year
May 10, 2019
OVERVIEW
As the summer heat took over the city, the refreshing green of Brand’s made its presence felt across Ho Chi Minh City — bringing vitality and wellness straight to the people.
In mid-to-late 2019, Bloom rolled out a large-scale activation campaign for Brand’s, strategically targeting hospitals and pharmacies citywide. The campaign aimed to boost brand visibility, increase trial consumption, and drive direct sales through an engaging, face-to-face approach.
🌟 Activation Highlights:
- Sampling & Trial Experience:
On-site teams offered free samples of Brand’s key products — including Berry Veta, Bird’s Nest, and Essence of Chicken — encouraging consumers to experience the taste and benefits firsthand. The verdict? Love at first sip! - Sales at Special Prices:
All products were available for purchase at booths with an exclusive 15–20% discount compared to retail and online prices — driving conversion and immediate product adoption. - Gifting & Engagement:
Purchases came with adorable branded giveaways, such as canvas tote bags and keychains, creating a feel-good factor and lasting impression. - Merchandising & Sponsorship:
Bloom ensured optimal product display and visibility throughout the campaign, along with sponsored support at selected partner locations.
This campaign successfully brought Brand’s closer to its target audience, reinforcing its message of health and nourishment through a warm, human touch — right where people needed it most.
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