Uriage Cica Daily Launching Campaign

Objective

To relaunch the enhanced CICA DAILY line in Vietnam through a high-impact, multi-city activation campaign, combining dermatological expertise, consumer engagement, and retail partnerships.

🛍️ Retail Activation Roll-Out

Post-launch, Uriage continued the campaign through targeted activations at:

• • Watsons stores and MKVN chains

• • Office buildings targeting working professionals

• • Sampling and education booths with brand ambassadors

🧬 Uriage Expert Workshop – Hanoi Edition

Date: September 2024 Format: Dermatology-centered workshop for press, influencers, and skincare experts

To strengthen trust and expert positioning in the North, Uriage hosted a closed-door skincare workshop in Hanoi featuring top dermatologists and beauty opinion leaders.

Highlights:

• • Scientific Presentations: Focused on skin barrier health and post-treatment care

• • Expert Panel Q&A: Real-life concerns around irritation, pollution, and healing

• • Product Experience Zone: Hands-on testing of the new CICA DAILY textures

• • Media & KOL Presence: Coverage by top beauty influencers and lifestyle press

📍 Event – AEON Mall Binh Tan, HCMC

Date: August 16–18, 2024 Theme: “Because Skin Needs Healing Too”

The 3-day consumer-facing event attracted thousands of shoppers and skincare lovers with interactive workshops, exclusive promotions, and a relaxing brand experience.

🔖 Launch Offer:

Up to 30% off Uriage CICA DAILY serum & gel during event days at Watsons

Conclusion

The Uriage Launching Event & Activation campaign delivered a holistic brand experience across physical, professional, and retail touchpoints — successfully reintroducing CICA DAILY as a trusted healing solution for sensitive skin in Vietnam.