Mutant Camp – Chiến Là Thắng

OVERVIEW

To continue the momentum after the successful launch of Monster Energy in 2014, Monster Energy and Coca-Cola Vietnam introduced a new energy drink brand — Mutant Energy — with a dynamic nationwide launch campaign.

Key Highlights

• High-energy activities such as BMX and skateboard shows attracted large crowds.
• Underground music scene artists including Big Daddy, Karik, and DJ Masew performed live across cities.
• The simultaneous launch across 4 cities created buzz and strong visibility for the new product.

Clip Recap

Results

• Thousands of young consumers engaged nationwide
• Strong social media buzz and media coverage
• Positioned Mutant Energy as a bold, youth-oriented brand in the Vietnamese market

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