HPV CAMPAIGN "Hãy Phòng Vệ"

client

TH Group

sow

Awareness Campaign / Educational Activation

Location

Ho Chi Minh, Thanh Hoa, Thai Nguyen

year

2022-2023

OVERVIEW

To raise awareness about HPV prevention and its serious health implications, BloomEvent partnered with MSD, the Preventive Medicine Association, and Biz-Eyes Media to execute a multi-location educational campaign titled “HPV – Let’s Defend.”

The program aimed to equip parents and students with practical knowledge on how to prevent HPV-related diseases such as cervical cancer, penile cancer, and oropharyngeal cancer from an early age

Location & Timeline

  • UTS International School: Nov 24–26, 2022
  • Thanh Hoa Medical College: Dec 4, 2023
  • Thai Nguyen University of Medicine and Pharmacy: Dec 9, 2023

Highlights

  • Expert-led sessions by Dr. Dang Le Dung Hanh, a former head of multiple departments at Hung Vuong Hospital
  • Interactive Q&A with hundreds of parents actively participating
  • Educational booths, gamification activities for kids
  • Key message: Both girls and boys need HPV prevention early
  • Impact

    The campaign successfully engaged communities and parents in meaningful conversations about long-term health. It also helped debunk misconceptions that only girls are at risk of HPV. The turnout and the high volume of questions during consultations reflected a strong public concern and willingness to act.

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