Xiaomi Big City – Year-End Offline Event
client
Xiaomi Vietnam
sow
Event
Location
POC POC Nguyen Dinh Chieu - Ho Chi Minh City
year
2020
OVERVIEW
As the biggest offline gathering of the year for the Mi Community, this event was designed under the concept "Xiaomi Big City" — an immersive tech universe where fans could explore the latest Xiaomi innovations while enjoying an engaging, city-inspired experience.
Scope & Highlights:
- Mi Fit Family: A vibrant, interactive fitness-themed area for families and fans.
- MiPop Big City Tour: A multi-zone experiential showcase of Xiaomi’s product ecosystem.
- Bus Tour: A unique fan engagement activity with a city bus transformed into a moving Xiaomi playground.
Video Recap
Impact
- 1,000+ attendees from the Mi Fan community joined the event.
- Boosted brand engagement through three distinct interactive experiences.
- Created over 500 pieces of user-generated content, amplifying reach on social media.
- Strengthened Xiaomi’s position as a tech brand that listens, connects, and celebrates its community.
- Set a new benchmark for offline tech events in Vietnam during the post-pandemic recovery phase.
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