Tecentriq Scientific Symposium & Product Launch

Overview

To officially introduce Tecentriq (Atezolizumab) — an advanced PD-L1 immunotherapy for non-small cell lung cancer (NSCLC) — Roche Vietnam partnered with Bloom Event to deliver a full-scale scientific symposium at the InterContinental Hotel, HCMC.

The event brought together leading oncologists, hospital representatives, and medical professionals to explore the latest advancements in cancer immunotherapy. Bloom was responsible for the end-to-end event execution, including concept development, on-site production, content flow, and emotional storytelling elements.

Scope of Work – Bloom Event

• Event concept & thematic direction
• Production & showrun management
• Speaker & guest coordination
• Onsite setup & technical operation
• Opening video: creative direction, script, storyboard, voice-over, production

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Clip Opening

Opening Video – Emotion-Driven Storytelling

To set the tone for the symposium, Bloom produced an emotional opening clip portraying the daily struggles of lung cancer patients — highlighting their silent hopes and simple wishes, such as enjoying a meal with family or watching their children play.

Told from the perspective of a devoted doctor, the story underscored the importance of early access to innovative treatment and the desire to extend quality of life, not just survival time. The clip created a powerful emotional bridge that led seamlessly into the scientific content of the symposium.

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