TCL Smartphone Launch Event

client

Digiworld

sow

Event / Customer Appreciation

Location

Pullman Saigon Centre, Ho Chi Minh City

year

September 18, 2022

OVERVIEW

To celebrate the strategic partnership between Digiworld and TCL, the two brands collaborated on a premium launch event introducing TCL’s latest smartphone to the Vietnamese market. This marked a significant milestone in their long-standing collaboration, aiming to reinforce TCL’s position in the competitive mobile market.

Objectives

  • Officially launch the new TCL smartphone in Vietnam
  • Strengthen brand positioning and distribution network via Digiworld
  • Create media buzz and dealer engagement through an exclusive event experience
  • Video Launching Recap

    Execution

  • The event was hosted at the 5-star Pullman Saigon Centre, featuring:
    • Product unveiling with live demo experience
    • Interactive zones for guests to explore key features
    • Business networking sessions for media, distributors, and partners
    • Branded stage design, visual media, and customized product display
  • Results

  • Over 150 attendees including key partners, media, and tech influencers
  • Extensive press coverage across tech and business media
  • Strengthened brand presence and B2B relationships
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