IMC

Uriage Cica Daily Launching Campaign

lyhungdev — Thu, 11 Jun 2026 10:08:32 +0000

Objective

To relaunch the enhanced CICA DAILY line in Vietnam through a high-impact, multi-city activation campaign, combining dermatological expertise, consumer engagement, and retail partnerships.

🛍️ Retail Activation Roll-Out

Post-launch, Uriage continued the campaign through targeted activations at:

- Watsons stores and MKVN chains

- Office buildings targeting working professionals

- Sampling and education booths with brand ambassadors

🧬 Uriage Expert Workshop – Hanoi Edition

Date: September 2024 Format: Dermatology-centered workshop for press, influencers, and skincare experts

To strengthen trust and expert positioning in the North, Uriage hosted a closed-door skincare workshop in Hanoi featuring top dermatologists and beauty opinion leaders.

Highlights:

- Scientific Presentations: Focused on skin barrier health and post-treatment care

- Expert Panel Q&A: Real-life concerns around irritation, pollution, and healing

- Product Experience Zone: Hands-on testing of the new CICA DAILY textures

- Media & KOL Presence: Coverage by top beauty influencers and lifestyle press

📍 Event – AEON Mall Binh Tan, HCMC

Date: August 16–18, 2024 Theme: “Because Skin Needs Healing Too”

The 3-day consumer-facing event attracted thousands of shoppers and skincare lovers with interactive workshops, exclusive promotions, and a relaxing brand experience.

🔖 Launch Offer:

Up to 30% off Uriage CICA DAILY serum & gel during event days at Watsons

Conclusion

The Uriage Launching Event & Activation campaign delivered a holistic brand experience across physical, professional, and retail touchpoints — successfully reintroducing CICA DAILY as a trusted healing solution for sensitive skin in Vietnam.

The post Uriage Cica Daily Launching Campaign appeared first on News & Insights | Bloom Event – Strategic Marketing Solution.

ITEL Rural Roadshow & Activation Campaign

lyhungdev — Thu, 11 Jun 2026 02:23:53 +0000

OVERVIEW

To build brand awareness among Vietnam’s low-income, rural consumers, ITEL launched an ambitious activation campaign introducing 6 new mobile phone models. The campaign’s core idea was to “Bring RED to the countryside” — symbolizing the brand’s dynamic energy and commitment to inclusive technology. The strategy combined daytime mobile roadshows to create visibility across rural areas, with evening mini-events to encourage direct engagement, product interaction, and on-site conversions.

SCOPE OF WORK

Activation concept and campaign theme
Route planning & rural mobile deployment
Branded truck/stage design and setup
Staff training and local engagement planning
Game booths, product demos, and lucky draw
On-site sales integration with outlets
KPI tracking and real-time monitoring

PILOT PHASE

Conducted in Bac Lieu Province
Deployed to 4 key mobile outlet locations
Used as a testing ground for engagement style, sales model, and roadshow rhythm

OFFICIAL ROLLOUT

Scaled to 13 provinces in the Mekong Delta region
Custom local adaptations for each stop (music, dialect, MC engagement, etc.)
Rural-focused messaging crafted for clarity, trust, and product accessibility

‍

RESULTS & IMPACT

📈 +160% increase in sales post-activation 🚛 Extensive mobile coverage across remote communities 👥 Strong word-of-mouth and community interest 🔴 ITEL’s brand color (red) became visually dominant in rural public spaces 💬 Key brand messages were effectively localized and delivered directly to the target audience

The post ITEL Rural Roadshow & Activation Campaign appeared first on News & Insights | Bloom Event – Strategic Marketing Solution.

MIDEA HEALTHY HOME IMC CAMPAIGN

lyhungdev — Thu, 11 Jun 2026 01:58:14 +0000

Overview

An integrated marketing campaign by Midea featuring dealer conventions, a national cooking contest, press conferences, and digital marketing initiatives — all promoting a healthy lifestyle at home.

Scope Bloom was honored to take charge of the campaign’s key activations:

Dealer Conventions & Press Conferences

- HCMC: Adora Luxury – 13.09.2017

- Hanoi: InterContinental – 21.09.2017

‍Cooking Contest – Final Rounds

HCMC: AEON Mall Binh Tan – 05.11.2017

‍Hanoi: AEON Mall Long Bien – 04.11.2017

Achievements The campaign delivered excellent results across all touchpoints, earning strong brand recognition and engagement.

- Dealer Conventions Well-executed gatherings with 250–300 key guests per event, combining business objectives with immersive brand experiences.

- Cooking Contest Final Rounds After nationwide online submissions, 20 finalists competed in two dynamic live shows featuring:
  - - Livestreaming on Facebook
  - - Celebrity judges: Miss Jennifer Pham, Master Chef Thanh Hoa, Top 3 Master Chef Quoc Viet
  - - Yoga performances, BMI health checks
  - - Healthy recipe showcases and lifestyle activations
  - - High-value prizes for both participants and attendees

The entire campaign helped reinforce Midea’s brand positioning in health-conscious living and built excitement for future collaborations.

Clip Recap Midea Dealer Convention 2017

‍

The post MIDEA HEALTHY HOME IMC CAMPAIGN appeared first on News & Insights | Bloom Event – Strategic Marketing Solution.