Ngày Hội Cùng Con Gìn Giữ Điều Quý Giá

Overview

Bloom Event partnered with Prudential Vietnam for the “Cùng bạn gìn giữ điều quý giá” campaign, creating an immersive family experience at Lotte Mall Tây Hồ, Hanoi, on September 12–13, 2026.

The event welcomed 1,200+ families to explore, play and connect through a series of interactive experiences designed around what matters most to children — health, emotions, dreams and their future.

Highlights

The experience featured a series of interactive stations where parents and children could discover and “keep” their precious moments together:

• Health: Children explored a ball-pit challenge to discover valuable lessons about physical wellbeing.
• Emotions: Children expressed and “kept” their emotions, from happiness and sadness to anger, learning that every feeling is part of growing up.
• Future Dreams: Families helped children overcome challenges to discover their dream careers — from doctors and programmers to financial consultants — before seeing themselves transformed through AI-generated future career portraits.
• Wishes: Children shared their wishes for themselves and their families, turning simple dreams into meaningful memories.
• Family Moments: Families captured photos together as a lasting reminder of their shared experience.

The journey was further enriched by Cha-Ching and Levela financial education activities, bringing practical financial knowledge closer to families and making conversations about the future more engaging for children.

Conclusion

With 1,200+ families participating and thousands of moments captured, the event turned the idea of “gìn giữ điều quý giá” into a tangible family experience.

Through interactive play, meaningful conversations and shared moments, Bloom helped Prudential create an experience where families could understand each other better, celebrate what matters today and prepare for what matters tomorrow.