TCL Smartphone Launch Event

client

Digiworld

sow

Event / Customer Appreciation

Location

Pullman Saigon Centre, Ho Chi Minh City

year

September 18, 2022

OVERVIEW

To celebrate the strategic partnership between Digiworld and TCL, the two brands collaborated on a premium launch event introducing TCL’s latest smartphone to the Vietnamese market. This marked a significant milestone in their long-standing collaboration, aiming to reinforce TCL’s position in the competitive mobile market.

Objectives

Officially launch the new TCL smartphone in VietnamStrengthen brand positioning and distribution network via DigiworldCreate media buzz and dealer engagement through an exclusive event experience

Video Launching Recap

Execution

The event was hosted at the 5-star Pullman Saigon Centre, featuring:
    • Product unveiling with live demo experience
    • Interactive zones for guests to explore key features
    • Business networking sessions for media, distributors, and partners
    • Branded stage design, visual media, and customized product display

Results

Over 150 attendees including key partners, media, and tech influencersExtensive press coverage across tech and business mediaStrengthened brand presence and B2B relationships