Cool Air the mát – Lên dây tập trung

client

Biz-Eyes

sow

Sampling | Activation

Location

Ho Chi Minh City

year

Oct 2025

OVERVIEW

“Cool Air the mát – Lên dây tập trung” is a campus activation program designed to energize students with refreshing moments and cool experiences.The campaign has successfully attracted thousands of university students through engaging on-campus activities, combining product sampling with interactive check-in moments that deliver both fun and focus.

🌟 Activation Highlights:

    • Large-scale campus activation engaging thousands of university students
    • Product sampling allowing students to experience Cool Air firsthand
    • Interactive “Tune In & Focus” check-in zone with trendy photo moments
    • Fun and lovable giveaways that created strong buzz and participation
    • High-energy atmosphere that connected the brand with student lifestyles

See you there — stay cool, stay focused with Cool Air. 😎