BLOOM TALKS 2020 | SPECIAL GUEST: MS. PHUONG HANH

Head of IMC, Samsung Vietnam (AV BU)Topic: Digital & Social Trends

📍 At Bloom Office | 📅 09.10.2020

Our latest Bloom Talks session brought a fresh wave of inspiration as we welcomed Ms. Phuong Hanh, Head of IMC at Samsung Vietnam (AV BU), for an exclusive talk on “Digital & Social Trends.” With years of hands-on experience in brand and marketing, she delivered more than just theory—she shared the real-world strategies that power successful performance marketing campaigns.

Real experience beats textbook theory.

That’s exactly what Ms. Phuong Hanh brought to the table during her powerful sharing session at Bloom Talks.

With years of experience leading brand and marketing strategy at one of the world’s top tech brands, Ms. Phuong Hanh delivered a high-impact talk on emerging Digital & Social trends—packed with real-world performance marketing insights.

From shifting consumer behaviors to the rise of short-form content and the evolution of media touchpoints, the session was both practical and eye-opening for all Bloomers.

✨ KEY TAKEAWAYS:

  • Digital & Social are no longer channels—they’re consumer mindsets
  • The role of data in real-time personalization
  • How performance marketing is evolving in 2025
  • Building brand authenticity in a world of algorithm-driven feeds
  • 💡 ABOUT BLOOM TALKS

    A quarterly knowledge-sharing series at Bloom, featuring industry leaders and inspirational thinkers. Each talk is designed to broaden perspectives, spark creativity, and fuel professional growth.

    Because staying ahead means learning from the best.

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