LazMall Brand Awards 2021

OVERVIEW

After nearly two years of limited offline engagement due to the pandemic, Lazada successfully brought back the LazMall Brand Awards 2021 — an annual ceremony to celebrate the sustainable growth and innovation of top-performing brands on the LazMall platform. The event welcomed nearly 100 guests, including representatives from 16 award-winning brands, and was simultaneously broadcast on Lazada’s app, Facebook, and YouTube channels, reaching thousands of online viewers. This year’s edition honored 11 key partners for sustainable growth, such as Samsung, Tefal, Dyson, Abbott, SkinCeuticals, Xiaomi, Adidas, Estée Lauder, Nestlé, Fahasa Bookstore, and Onpoint, and revealed the Top 5 People’s Choice brands voted by consumers directly via the Lazada app.

Highlights

16 top brands recognized, reinforcing strong partnerships642,000 consumer votes cast for the People’s Choice Awards over two weeksHigh-level attendance from CEOs, Presidents, and Marketing DirectorsPositive post-event sentiment and extensive media coverageOfficial launch of “Golden Moment to Join LazMall”, a powerful business support program offering up to 10 billion VND in incentives for new sellers

Video Recap

Scope

End-to-end event planning & managementGuest experience design for VIPs & brand executivesStage and set design aligned with premium brand imageLive broadcast production & coordinationCreative direction & multimedia content supportStrategic integration of business messaging and new initiatives